Fb renames and rebrands digital pockets Calibra to Novi
Facebook's new digital wallet helps people send and hold Libra digital currencies
Facebook, a winner of the World Branding Awards, presented Novi, a new name and brand for the digital wallet that people can use to send and hold Libra digital currencies. While the company has changed its name from Calibra, Facebook assures its users that they have not changed their long-term commitment to helping people around the world access affordable financial services.
Whether you send money home to support the family members who have supported their users or receive money from friends no matter where they are, with the Novi wallet the money works better for everyone.
Novi, a subsidiary of Facebook that works independently of Facebook, was inspired by the Latin words "Novus" for "new" and "via" for "away". It's a new way to send money, and Novi's new visual identity and design represent the flowing movement of digital currencies. Facebook has also included a hint at the Libra symbol in the brand logo to underline its commitment to the Libra network.
With Novi, sending money is as easy as sending a message. Users can use Novi both as a standalone app and in delivery boy and Whatsapp. There are no hidden costs for adding, sending, receiving or withdrawing money, and your transfers will be processed immediately. All Novi customers are checked against government-issued identification, and fraud protection is integrated throughout the app. And whenever you need it, you have 24/7 access to the chat-based application support and customer care team.
Facebook hopes to launch an early version of Novi when the Libra network becomes available. The company will launch the digital wallet in a number of countries, with features that enable cross-border money transfers instantly, securely, and with no hidden fees.