Eyemart Categorical Promotes Katy Hanson to Chief Advertising Officer
DALLAS, November 4, 2021 National optical retailer Eyemart Express announces promotion of. at Katy Hanson with immediate effect to the Chief Marketing Officer. Hanson has since served as an interim CMO on the organization’s leadership team January 2021. Previously, she was the retailer’s vice president of strategy and planning for two years. As CMO, she will continue to lead Eyemart Express’s marketing activities, including strategy development and execution of multichannel media plans such as advertising, digital marketing, local store marketing and branding initiatives.
“Katy has demonstrated the ability to adapt in a constantly changing environment and to delight customers with our brand in new ways,” says Michael Bender, CEO of Eyemart Express. “I am delighted that she will officially join our senior leadership team and look forward to the positive impact she will continue to have on our company. As Eyemart Express grows and evolves, Katy’s understanding of our customers, our culture, and the Eyemart family is invaluable. “
Hanson has three decades of strategic marketing and communications experience. Prior to joining Eyemart Express in 2016, Hanson held executive positions at Blockbuster and Michaels Stores. She was vice president of marketing for the craft retailer overseeing marketing initiatives across all channels including digital marketing, advertising, brand management, and the retailer’s experience in the store.
“This is an exciting time at Eyemart Express and I look forward to continuing the momentum we have built to renew our position in the optical industry,” said Hanson. “I am thrilled to have this opportunity to enhance our skills and services to improve people’s lives by helping them see better and deepening our connections with the communities we serve across the country.”
About Eyemart Express
Eyemart Express (EyemartExpress.com) is a national optical retailer known for offering high quality eyewear in just 30 minutes. With its brand family Vision 4 Less, Visionmart Express and Eyewear Express, Eyemart Express is one of the top 10 opticians in the country. The company is based in Farmers Branch, Texas, and has 232 stores in 42 states. Eyemart Express has a robust eyewear selection for the whole family with over 2,000 pairs of glasses in every store from brands such as Ray-Ban, Coach, Nike and Disney. On-site lens laboratories and experienced in-store laboratory technicians can deliver high quality glasses in as little as 30 minutes.
SOURCE Eyemart Express