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UK consultancy Lane4 has been bought by EY. The cultural transformation advisor will join EY’s People Advisory Services team.

Even after “Freedom Day” on July 19, the effects of the Covid-19 pandemic will be felt in the workforce for a long time. According to a Harvard Business Review poll of nearly 1,500 people, the vast majority of people are struggling with wellbeing in the workplace as the pandemic rages on. In order for organizations to remain competitive in the post-Covid-19 era, a longer-term approach to cultural change is therefore essential. There is likely to be a strong demand here for consultants who have specialized in accompanying clients during cultural change.

To tap into this, EY has announced the acquisition of Lane4 Management Group, a UK consulting firm specializing in leadership and team building, corporate performance, transformation and cultural change. With the move, Lane4’s 130 employees will join the Big Four company’s People Advisory Services (PAS) team. The new addition, trading as EY Lane4, will strengthen EY’s leadership and culture change skills as well as its reputation in the market.

Tricia Nelson, UK and Ireland Managing Partner for EY’s PAS offering, said, “The acquisition of Lane4’s business is aimed at strengthening EY’s position as a leading organization providing leadership development and large-scale, cultural and transformative leadership projects … EY’s ambition, commitment and dedication to exceed the expectations of EY customers in the UK and around the world. “

Lane4 is based in Maidenhead, England and has already served 100 customers. Its suite of digital assets, knowledge and skilled teams is expected to greatly complement EY. As part of EY’s PAS wing, the company expects to expand its reach much further under the EY Lane4 brand.

Adrian Moorhouse, CEO and founder of Lane4, said: “Our goal has always been to improve working life. The powerful combination of EY and Lane4 teams means we can reach even more leaders and more people while helping our clients reshape their work environments and improve the performance of their teams and companies. Together we will unleash the strength of our combined teams. “

The acquisition is part of a broader growth strategy in the UK and Ireland for the next four years. EY would like to bring additional competencies to the business in order to offer its customers more added value. The company also hopes to expand its financial services division significantly, adding 3,000 jobs to its workforce in Europe, the Middle East, India and Africa during that time.