Exotics by Cedrick creates marketing campaign to fight systemic racism
Exotics by Cedrick launches CHANGE 2020 to reflect its active support for ending systemic racism
Exotic by Cedrick, a pioneering brand for luxury shoes and fashion, continues to fight against racial inequality and injustice. The fashion company launched the CHANGE 2020 campaign to reflect its active support to end systemic racism.
"It feels different this time," says owner and top designer Cedrick McDonald, who firmly believes that change is imminent and that everyone should use their platform to contribute positive change to the longstanding problem of racism.
"As a long-time black man in an American company, I've experienced systemic racism all the time. I believe that there are good people in every race and the majority don't want to meet the status quo. I can tell you firsthand that the easiest Way to reach our community in a vulnerable way when black person is spirituality. The African American community is based on faith, hope and prayer. "
CHANGE 2020 focuses on education and providing appropriate tools for the black community to raise their profile in this society without the risk of skin color discrimination.
Given the current events that have sparked a host of protests, education will help people discover the roots of racism as well as the triumphs and tragedies of the African American community over the years.
Opening the communication channels is an essential aspect of the campaign. These difficult conversations about systemic racism can help everyone find the lasting change, peace, and justice that everyone deserves. Learning from each other's experiences can help the community stay healthy and united.
Cedrick exotics believe in leadership by example. The revolutionary fashion and shoe brand believes in equal opportunities and inclusion and has cultivated a diverse and talented workforce over the years.
The company is a leading force that supports smaller groups in the equality and inclusion movement. To make this a global initiative, the brand strongly encourages other successful companies to join the growing and emerging quest for racial equality and diversity.