Every part You Ever Wanted to Know About E mail Advertising

DigitalMarketer's Customer Value Journey worksheet

The name of the game with email marketing is the delivery of emails that get people to act.

Sometimes this action is to open the email and read what is in it. In other cases, the reader must click a link that leads to a checkout page for a 4-digit product.

Regardless of how you plan to use email, it is quite important that you do so. Email marketing has the biggest impact on conversions for pretty much any marketing team. It almost always leads to profit and growth.

It pulls its weight (and a few more) and has sales of more than 8 digits for digital marketers alone.

We love email marketing. Not only because it helps us achieve our financial goals, but because it promotes who we are, what we do, and how we can help people grow their businesses.

It is a very exciting topic for us and there is a lot to talk about when it comes to the possibilities of email marketing.

For starters, email marketing can be used for:

  • Branding
  • Traffic
  • engagement
  • Direct sales
  • Referral marketing
  • reactivation
  • Customer loyalty
  • Acquisition

Email marketing is involved from the first time your customer avatar deals with your company to the day it reaches the final phase of the customer value journey.

Let's start with an introduction to email marketing so that we can create a stable foundation on which to build.

What is email marketing?

Email marketing is the strategic use of email to promote your business or products. Someone signs up on your website to receive emails from you. Then send them relevant emails. Your goal with every email depends on where your reader is on the customer value journey.

Not sure if email is for you? Let the data speak here:

The goal of your email can range from asking users to tell you more about themselves to making 6-digit (or more) product sales.

Depending on your goal, you will optimize your subject line, your text and your call to action to achieve this goal.

While profit and growth are certainly goals of your email marketing strategy, they should never be your only goal. If you only focus on the bottom line, you will end up trying to convert potential customers too early, keep them from your business, and motivate them to click the unsubscribe button.

For this reason, your email marketing strategy must fit into the customer value journey so that you can reach your avatar where it is related to your company.

… And then automate that on a scale.

The role of email marketing in the CVJ

The customer value journey is an integral part of any marketing strategy, as it tells you at what stage your relationship with your customer is.

Without this information, you can send thousands of emails. However, you don't get the conversion you want. You need to know who you are selling to and where your relationship is with them to know how to maximize your experience with your customer avatar.

This is no different than finding a new friend. Do you know the person you met at this event and who doesn't stop sending you messages and asking you to meet again? At first they were cool, but now you want them to go away – really far away …

Your email marketing strategy can easily become that person if you ask your subscribers to buy a product worth over $ 1,000 when they first receive an email from you.

Slow it down. This is a relationship like any other relationship between people. It has to be based on getting to know you, trusting you and liking you.

You want to be the new friend who sends a message asking for coffee and a "Hell yes!" in return.

To be that person, you have to build the relationship, that's what the Customer Value Journey does.

In each of the 7 phases of the Customer Value Journey, in addition to the awareness phase, you send strategic emails that build this relationship.

In the engage phase, your email will most likely have a result (like a lead magnet) that has motivated your website visitor to fill out your contact form and agree to receive emails from you. This e-mail:

  • Thanks and thanks to the reader for registering
  • Delivers (or delivers again) everything that you have chosen (e.g. lead magnet)
  • Teases your welcome email series

This email should be structured and intended. Divide this email into three sections:

  1. A pattern interrupt with a call-to-action button that splits text (the call-to-action button has the same copy as your subject line).
  2. What the reader will learn from the result
  3. Deregistration with a P.S. This tells readers what to expect from the emails you send in the future

The subscription phase triggers your official welcome email series. This email series:

  • Greet subscribers by telling them who you are, what you believe in, and what you can do for them
  • Tell them exactly what to expect from your email list
  • Highlights some of your best content
  • Talks through your other channels (Facebook, Instagram, Twitter, etc.)

Our email series is divided into three separate emails that are delivered within three days of subscribing:

Email # 1: Greet subscribers and let them know who DigitalMarketer is, what we believe in, and how we can help them

Email # 2: Let subscribers know about the other channels they can find us on (Facebook, Instagram, YouTube, etc.).

Email # 3: Highlights our best content

The emails sent on the Convert Stage and Excite Stage follow the same strategy:

Let the subscriber turn into a customer.

At DigitalMarketer we offer an inexpensive product or a free trial version of Lab ELITE. We send 3-10 emails over 3-15 days.

An important note: These emails only have one call to action and no more than 3 of the same link per email. This ensures deliverability for our subscribers' inboxes and ensures that Internet service providers (such as Gmail, Yahoo, etc.) do not believe that we are spam.

Once a subscriber has become a customer, we want them to move from our low-tier product to our high-tier products. This is the ascent phase and our emails will focus on it Increase in customer value. We do this through our ascent or activation series.

Here we close the gap between what someone already knows about our product line and what they will get through the next step. We send 3-5 emails over 3-7 days and make sure that they indicate that you have purchased a product or have already run a trial.

Once we have shown a customer the value of buying one of our overarching products, we want them to work to see how well that product works for them. We are lucky enough to have products that double our customers' business and easily move them into the Advocate phase and the Promotion phase of the Customer Value Journey.

In these phases, you offer your customers the following:

  • Partner offers
  • Joint venture deals
  • Referral programs
  • Loyalty programs

Now you know what emails you need to send to customers in the different phases of their journey with your company. Let's build an email marketing strategy on it.

The 3 types of emails

There are three types of email that we can use to categorize virtually any email you ever send.

The first is a transactional email. These are usually sent by your customer service team and cover the following:

  • bills
  • Receipts
  • Credentials
  • Billing notifications
  • Cancellation requests
  • Etc.

Here is an example of a transactional email from Apple:

An example of Apple's transactional email

While transactional emails are generally very dry, there's no reason to keep them that way. You can brand these emails as a copy of your company and congratulate customers on their purchase that best matches your brand voice.

The second type of email is a relational email. These are often:

  • Weekly newsletters
  • Content emails
  • Product updates
  • Everything that is intended to maintain your relationship with your subscribers

Relational email is a great way to remind your subscribers and customers how great you are by delivering free value.

For example, at DigitalMarketer we have a weekly newsletter called DM Insider, which offers our subscribers who want to learn more about today's developments in marketing free added value.

DigitalMarketer insider email

The third type of email is a promotional email:

  • Increase immediate sales and qualify for the sales team
  • Often written in the voice of whoever your figurehead is

For example, our promotional emails are written and even sent by Ryan Deiss, even though our copywriters do the actual writing (he's a seriously busy man).

Here is an example of a promotional email from the Southwest promoting the cheapest flights:

Southwest & # 39; s promotional email for flights worth $ 49

Transactional, relational, and promotional emails will be the category that each of your emails falls into. Depending on whether you send an email manually or automate the sending of an email, you will classify it from here either as a broadcast email or as a follow-up email:

Broadcast emails:

  • Sent manually
  • Most of your advertising and relational email
  • Often sent to your "main list" of email subscribers
  • Sent to anyone who is NOT participating in an automated follow-up campaign
  • Everything that is particularly time-critical

Follow-up emails

  • Not sent manually
  • Any transactional email, greeting series, deliverable series, onboarding series, list hygiene series, etc.
  • Anything that does not make sense to send manually on a regular basis
  • Sure to send 3-5 consecutive emails
  • Measure the engagement drop-off from campaigns to determine how many emails can best be sent to your list and segments
    • Note: If your email service provider allows it, set up a 3.5 and 7 day greeting series to determine which series is the most engaging and the most subscribing

Woot woot! You can now classify every email that gets into your inbox and see how other companies curate their greeting series, brand their transactional emails, and send broadcast emails during product launches.

You will never see your inbox like this again.

Building an email marketing strategy

So far, we've explained why email marketing is important, what email customers should send at different stages of the customer value journey, and what type of email you'll ever send.

Now is the time to tie this up with a pretty red ribbon and make this email marketing strategy look like a work of art (which really feels like marketing … a blank canvas that is full of your imagination with beautiful scenes of pastures and horses filled, blue sky, conversions … we mean clouds … um, sorry back to logistics).

There are 5 types of email marketing campaigns:

  1. Welcome emails: Greets your subscribers and manages their expectations for future emails from you
  2. Engagement emails: Boosts sales and trials from your marketing team and / or leads to your sales team
  3. Ascension emails: Encourage logical upsells and / or incentivize early subscription activation
  4. Segmentation emails: Raise your hands so that you can send special offers by email
  5. Reintegration of emails: Reactivates subscribers who either have never looked into your email or who have not taken action in the past 30 to 90 days

We've talked about welcome emails, engagement / conversion emails, and promotional emails, but haven't covered segmentation emails yet.

Why do you need to segment your email list?

You will receive a list of all email subscribers who have registered to receive email from you. This is called the master list and is fantastic.

What's even more impressive is that you can split this master list into different customer segments that are interested in certain products, promotions, content, etc.

For example, here are three customer avatars from DigitalMarketer:

  1. Marketer
  2. Manager of the sales and marketing team
  3. Agencies
  4. Entrepreneurs and solo entrepreneurs

Subscribers who are marketers are not interested in our hiring guide for digital advertisers or our hiring guide for social media marketers. If you send them a broadcast email asking them to buy one of these guides, we won't get a big ROI.

Subscribers who run a sales and marketing team or own an agency take care of these guides. These are great products for them, and creating a radio advertisement for these guides could get a big ROI.

To avoid our marketing subscribers receiving an action like this that is not related to them, we have segmented our master list.

This is known as high quality segmentation and is important because:

  • You want your emails to be personalized from both the messaging and offer point of view
  • You don't want to bother your main list with things they don't want
  • You want to increase customer benefit

By segmenting your list, you can:

  • Measure your audience's interest in topics
  • Email relevant offers to qualified leads
  • Avoid sending irrelevant offers to everyone in your email list
  • Excite parts of your email list before sending offers

There are two ways to segment your email list first. The first way is the example we showed you above, segmenting our list by marketers, sales, teams and agencies.

The first way to segment your email list is called Static Segments with High Value:

Once subscribers are in this segment, they remain in that segment unless they unsubscribe from your list.

  • Examples of segments:
    • Agencies
    • Manager
    • CEO / founder
    • Buyer
    • Multi-buyer
    • Subscription members

The second way to segment your email list is called Rolling High-Value Segments:

Dynamic segmentation, which is often used for time-critical broadcast emails.

  • Examples of segments:
    • Study members
    • Very committed contacts
    • Newer buyers
    • Current participants

Here are 3 examples of high quality rolling segments:

Interest-based segmentation:

  • Measures the interests of your main list in various topics
  • Lets people raise their hands for engagement campaigns

Engagement frequency segmentation

  • Segment subscribers according to their commitment to your previous email
  • This notifies Internet service providers (Gmail, iCloud, Yahoo, etc.) that you are sending relevant emails
    • The more engagement you have for a highly engaged audience, the more likely ISPs will place your emails cheaply
  • Helps you assess the state of your list

Buying frequency segmentation:

  • Helps you identify who is willing to part with their money in exchange for your products / services
  • Great for figuring out who to send engagement and promotion campaigns to

When your segments are ready for emails tailored to their interests, you can now write the subject lines and text of the emails you want to send, perfectly curated for the reader.

How to write a copy of an email

Email copywriting can not only be very important to achieve your goals, it can also be really fun. You have the opportunity to experiment with what works best for each segment of your list and your main list.

The copy for each of your emails will push 4 mind buttons. These are called triggers and are principles of persuasion that can be applied at any time if you want your subscribers to take action.

The 4 triggers that should be used in your email copy are::

  1. To gain
  2. logic
  3. anxiety
  4. Scarcity

This part of email marketing is intimidating, but you'll be pleasantly surprised that your copy isn't as difficult to write as you might think.

For example, your welcome email series will focus on the gain and logic of reading your email. They explain who you are, what you believe in and what you can do for the reader.

Your promotional emails will focus on the same triggers and will use the last two: fear and scarcity. Let's look at how to write an email copy for your promotional emails.

Ask yourself this question to start writing your copy of your email.

What copy is currently being used to generate leads and make sales?

If you have a new company that has no leads or sales, you will ask yourself, "What copy do my competitors use to generate leads and sell?"

There is a copy that works for you or your competitors, and you can find them in:

  • Headlines
  • Hook & lines
  • Lists & benefits
  • Evidence & stories
  • Requests to act

Now ask yourself these 4 questions about writing email to find out why it is important that you tell your readers now, why they should care, how it affects them, and how you can prove it can.

Question 1: Why now?

  • Is it new?
  • Is it for sale?
  • Is it limited or exclusive?
  • Is it timely?

Question 2: Who cares?

  • Who would be most or least affected by what you sell or not?

Question 3: Why should you take care of it?

  • What does your life look like before your product or service … and afterwards?

Question 4: How can you prove that?

  • credentials
  • Case studies
  • New stories

With this collection of information, you can start writing your subject lines and copying blocks.

Crafting subject lines:

There are 4 types of subject lines. Here are these 4 categories and 3 examples for each type of subject:

  1. Blind or curiosity
    1. Why he paid $ 524,838.71
    2. A bit strange, but very profitable
    3. 7 business doubles "hacks"
  2. Direct or performance-based
    1. (Facebook Ads) Get More Clicks …
    2. Create login pages that are converted like crazy
    3. Generate traffic when needed
  3. Urgency or scarcity
    1. 85% off sale ends at midnight
    2. No more discounts on terms and conditions
    3. Closed soon!
  4. Proof of results
    1. (Case study) $ 188,674 from a dead list
    2. The mother of two children earned $ 10,000 in 4 days
    3. AZ shoe store owner 20X business by sending what?

Just like your subject lines, your copy of text uses these categories to get clicks.

Make your body copy:

Think of writing email as writing sections and transitions. In general, each email will contain an introduction, a transition, a text, a transition, a conclusion, a transition and a PS.

In Introduction, Text, Graduation, and PS, you explain your product (why now, who cares, etc.), and the transitions guide the reader to your button to invoke actions or link text.

The 4 parts of an email:

  1. introduction
  2. body
  3. Conclude
  4. P.S. (Not always used)

Do you remember our 4 triggers, profit, logic, fear, scarcity? You will use a variation of it in your email blocks. For example, you can use logic in your introduction, win in your body, and be afraid in your area. You can even get a P.S. with another logical point to carry out the action you asked for in your email.

The final part of creating a perfect email is to properly make the transitions to your call to action. Remember that this is the text that leads to your call of the action key or the link text and prompts you to determine the pitch.

Create a clear call to action

This is the transition copy between the copy blocks in which you put the click in the queue.

# 1: Ask a question that is useful

  • Example: How do our up-converting email templates work? Click here to find out

# 2: combine proof with product

  • Example: The machine will increase conversion rates by 34% tomorrow! See how it works here

# 3: Lead them to "Yes"!

  • Example: Would you like to generate more sales with emails? Use this link.

# 4: Show them the "after"

  • Example: Once you have my templates, you never have to write an email again. I've already done this for you. Simply copy, paste, send. Get my templates here

# 5: Show them that you are human

  • Example: This is the only time I've cried as an adult. Find out why here.

Now you want to put your subject lines, body parts, transitions and calls to action together, link them with a red ribbon and click Submit.

Let's take a look at an email that DigitalMarketer is sending for our customer avatar worksheet.

The subject line of the email is:

Example of the subject line of DigitalMarketer

This is a benefits-based subject line that tells the subscriber that there is access to the customer avatar worksheet within the email.

Here is our body copy:

Email copy of DigitalMarketer

Notice how our introduction contains the logic for getting our customer avatar worksheet. We know exactly what the subscriber gets when he downloads the worksheet. "Determine who your ideal customer is, where they are and what they're looking for …"

Then our body delves deeper into this worksheet and shows exactly what you can accomplish by downloading our three bullets.

Finally, we show how much better this subscriber feels about his marketing strategy if he knows who he is actually marketing to. This is the after-state we are talking about in our customer value optimization.

Here are some best practices for writing email that you should keep in your back pocket:

  • Test, test, test your copy
  • Find your voice
  • Pay off the subject line by pasting what you promised into the body of the email
  • Add a maximum of 3 views of actions to the same link in your email
  • Call actions, go to the same place, but address a different pain point or objection
  • Use images intentionally
  • Don't be afraid to include timers in your emails when needed
  • Personalize your emails as much as possible
  • Remember that it is your job to sell the click on the page

Measure these metrics

There is a lot of jargon in email marketing. If you want to know what all of this means, you can read our article on email marketing terms here. This article covers many different metrics, but not all of these metrics are required for every email or company.

The best implementable metrics are:

Opening rates: The number of unique openings you receive in an email campaign

Why are open courses important?

  • You measure the interest of your list in your emails
  • They diagnose lead quality and help determine whether or not you're wasting money on acquisitions
  • They show whether your subject lines arouse the interest of your leads
  • They highlight other inbox and deliverability issues

Here are the opening rates you want to achieve for your email campaigns:

  • The opening rate for transactional emails should be at least 70%
  • The opening rate for manually transmitted emails should be at least 15%
  • The opening rate for automated follow-up emails should be at least 25%

Click on prices: The number of unique clicks on a link in your email in relation to the number of unique emails sent in the email campaign

Why are click rates important?

  • They tell you if readers are interested in this call to action
  • They show you how well your body and transition copy works to improve your call to action
  • They show you how successful an email campaign was in converting readers

You want to get these clickthrough rates for your campaigns:

  • The click rates for transactional emails should be at least 10%
  • The clickthrough rate for promotional emails should be at least 2%
  • The relational email clickthrough rate should be at least 3%

Click here to open prices: The number of unique clicks on a link in your email relative to the number of unique campaign openings

Why is it important to click to open tariffs?

  • You measure the quality of the email copy
  • You diagnose lead quality
  • They inform email creative

From your click to opening rates, you want to:

  • The click rates for transactional emails should be at least 25%
  • The click-through rates for promotional emails should be at least 20%
  • The relational email clickthrough rate should be at least 20%

Cancellation rate: The number of unsubscriptions your email received in relation to the number of unique emails sent in the campaign

  • It measures the quality of the email copy
  • It diagnoses lead quality
  • It shows other problems like inbox and deliverability
  • It helps you avoid being blacklisted by ISPs

Your unsubscribe rate should not exceed 0.5% of the total number of emails sent in a particular campaign.

Spam rates: The number of spam tags your email received in relation to the number of unique emails sent in the campaign

The spam rate should not exceed 0.1% of the total number of emails sent in a particular campaign.

Best Modern Practices for Email Marketing

There are a few best practices to consider when creating your email marketing strategy. They range from the best send times to the number of emails to be sent at the same time to so-called list hygiene.

Let's dive in

The best broadcast times

Historically, the best day to send an email was Tuesday. In addition, there has always been debate about how Monday, Wednesday and Thursday develop. At the end of the day, there are three good general rules to follow:

  • Send emails to your list when it makes the most sense depending on your time zone and working hours
  • (Generally) don't send emails on weekends that you can count on to get involved
  • Let your measurement data tell you the best time to send an email based on your highest opening rates so far

How many emails should you send?

The frequency with which you send your e-mails depends on your target group and the campaign sent.

During a welcome campaign, for example, you will receive 3-5 emails within a week. During an advertising campaign, they may receive 5. For a newsletter, they receive 1-5 a week depending on the frequency of the newsletter.

When deciding how many emails to send, you can look up how many emails are generally included in the type of campaign you want to run, and then use them as the basis for starting your email for the first time -Marketing strategy use.

Clean up your list

List hygiene is when you clean up your non-activated email subscribers. This may sound like a bad idea as it means that you are reducing the number of subscribers on your main list. However, this will have a positive effect on your email list.

Look at it like this

List hygiene keeps your email deliverability high and spam score low, which means that → your ISPs (Gmail, iCloud, Yahoo! etc.) are happy, which means that → customers receive what means → customers know what you offer, what means → you can generate more sales, which means → you have a successful email marketing system!

Here is a brief overview of the phases of list hygiene:

  • Identify lines that are not connected (trigger phase)
    • Create segments of contacts that have been engaged in the past 30 days, 60 days, 90 days, and 120 days, and look for the point with the greatest decrease in engagement
  • The reintegration email series
  • The win-back email series
  • Postal list hygiene strategy

Great email samples

Phew! You are almost through the entire article on the email marketing championship. We have given you all the information you need to be an excellent email marketer. Now we want to show you examples of everything we just talked about at work.

Schauen Sie sich beispielsweise E-Mail Nr. 1 der Begrüßungs-E-Mail-Serie von Klaviyo an. Was fällt Ihnen als Erstes in dieser Begrüßungs-E-Mail auf?

Klaviyos Willkommens-E-Mail-Serie, die Abonnenten segmentiert

Und die Antwort lautet: Segmentierung des Abonnenten! Sie bitten den Abonnenten, ihnen von Klaviyo mitzuteilen, was sie benötigen, damit Klaviyo sie in das richtige Segment einordnen und in Zukunft die relevantesten und hilfreichsten Inhalte senden kann.

Morning Brew hat nur eine E-Mail-Liste für den Morning Brew 6x pro Woche Newsletter. Sie müssen den Abonnenten keine Frage stellen, die Morning Brew dabei helfen kann, sie zu segmentieren. Sie möchten sicherstellen, dass ihr Produkt (ihr Newsletter) vom neuen Abonnenten gesehen wird und nicht im Junk-Ordner landet.

Willkommens-E-Mail von Morning Brew

Haben Sie auch bemerkt, wie sie dem Abonnenten gesagt haben, was sie von ihnen erwarten sollen? "… garantiert 6 Tage die Woche die neuesten Wirtschaftsnachrichten" und "The Brew sollte jeden Morgen von Montag bis Samstag in Ihrem Posteingang sein."

Sobald ein Abonnent die Begrüßungs-E-Mail-Serie durchlaufen hat, beginnt er mit regelmäßigen Werbe- und Beziehungs-E-Mails. Canva sendet Werbe-E-Mails, in denen Abonnenten über ihre neuen Funktionen informiert werden.

Canvas Werbe-E-Mail für eine neue Funktion

Diese E-Mail mit Broadcast-Werbung motiviert einen Abonnenten, auf "Hier testen" zu klicken und zu sehen, wie einfach es ist, diese lang erwartete Funktion zu verwenden.

Bulletproof sendet eine wöchentliche Zusammenfassung ihrer neuen Artikel und ihrer aktuellen Produktrabatte an seine Abonnenten in dieser Beziehungs-E-Mail:

Bulletproofs relationale E-Mail mit den besten Blog-Posts der Woche

Dies hilft dabei, den Verkehr auf ihre Website zu lenken, den Produktumsatz zu steigern und ihnen mitzuteilen, welche Abonnenten an bestimmten Inhalten und Produkten interessiert sind. Fügen Sie hinzu, dass Sie jeden Abonnenten, der auf eine Website klickt, erneut ansprechen können, und jetzt können Sie sehen, warum dies eine so großartige E-Mail-Marketingstrategie ist.

Und dann haben wir die automatisierten Folge-E-Mails, bei denen nur einmal zusammengestellt und dann automatisiert werden muss, an wen die E-Mail gesendet wird. Skyzone Trampoline Park sendet dieses automatisierte Follow-up:

Die automatische E-Mail-Nachverfolgung von Skyzone

Das Hinzufügen einer Umfrage oder eines Kundenfeedbacks zu Ihren Folge-E-Mails, insbesondere nach einer Transaktion, ist eine hervorragende Möglichkeit, um zu sehen, wie zufrieden Ihre Kunden sind und ob Sie damit rechnen können, sie wiederzusehen.

Auswahl Ihrer E-Mail-Marketing-Plattform

Es gibt viele (viele, viele, viele) verschiedene E-Mail-Marketing-Plattformen zur Auswahl. Abhängig von der Größe Ihres Unternehmens und der Tiefe Ihrer E-Mail-Marketingstrategie können Sie verschiedene Plattformen für Ihre Anforderungen auswählen.

Der wichtigste Teil bei der Auswahl einer Plattform ist die Frage, was Ihre langfristigen Ziele sind. Wenn Sie beispielsweise ein Kleinunternehmer sind und Ihr langfristiges Ziel darin besteht, 100 engagierte Abonnenten zu gewinnen, die als Community zusammenkommen möchten, um über Sukkulenten zu sprechen, benötigen Sie niemals eine unglaublich komplexe Plattform.

Wenn Sie ein Startup-Gründer sind, der Ihr Unternehmen auf Tausende von Kunden skalieren möchte, benötigen Sie eine robuste Plattform, die diese Liste enthält, sie segmentiert, Flows basierend auf früheren Aktionen auslöst und A / B Testvarianten.

Es besteht immer die Möglichkeit, Ihre Liste von einer E-Mail-Marketing-Plattform auf eine andere zu exportieren. Dies hat den Vorteil, dass Sie flexibel neue Plattformen testen können. Der Nachteil dabei ist, dass das Erlernen der Verwendung neuer Plattformen zeitaufwändig ist und Fehler verursacht, die Ihre Öffnungsrate, Klickrate oder sogar Spam-Rate senken können.

Im Folgenden werden einige der verfügbaren E-Mail-Marketing-Plattformen behandelt.


Substack ist eine E-Mail-Marketing-Plattform, mit der Sie eines tun können und mit der Sie es gut machen können. Sie können Artikel vom Typ Newsletter an Ihre Liste senden. Dies ist eine großartige Plattform für Autoren, Kreative oder Kleinunternehmer, die ein Publikum aufbauen möchten, sich aber nicht für Segmentierung, Trichter oder die Durchführung verschiedener Kampagnen interessieren. Dies ist wahrscheinlich eine der einfachsten verfügbaren Plattformen.

Wix, Platz, und Weebly

Diese E-Mail-Marketing-Plattformen haben eines gemeinsam: Sie sind tatsächlich Website-Hosting-Plattformen, die E-Mail-Marketing zu ihrer Funktionsliste hinzugefügt haben. While having your hosting platform integrated with your email marketing platform is incredibly convenient, make sure that you’re offered all of the features that you’ll need. A small business may find that this is a totally viable email marketing solution for them, but a business building itself to scale most likely won’t.


Mailchimp is an email marketing specific platform. They offer a lot of more in-depth features, like segmenting, campaigns, and templates. You can consider them the first step into the more complex world of email marketing, in comparison to the above examples.

Mailchimp can definitely get the job done and is a good way to get your feet wet in the marketing world, but again—it all comes down to the features you know you’ll need after reading this article.

Klaviyo, Hubspot

These are two different email marketing platforms but they’re both very robust in their marketing capabilities. Both platforms will give you in-depth metrics, trigger-based funnels, campaigns with best send times, segments, variations, etc.

These are the platforms for businesses who are looking to scale themselves and want to be able to launch email campaigns that will give them detailed metrics about their success.

There’s a reason that there are so many email marketing platforms available. Businesses have totally different needs and depending on that need, you may want something as simple as Substack or as complex as Klaviyo.

The most important question to ask yourself when choosing, is where do I want my business to go?

And, that’s it!

You made it through almost 6,000 words of email marketing best practices, guidelines, copy, examples, and platforms.

That’s a lot of information, and we understand if you feel a little stunned right now. The good news is this article isn’t going anywhere. It’ll be here when you’re asking yourself if you included everything you needed in your welcome series or if you’re hitting the right persuasion buttons in your copy.

Or if you just need some inspiration from one of our examples.

You’ve got everything you need to start your email marketing strategy, and if you need more help we have plenty of workshops that can give you advice, best practices, and examples about specific parts of email marketing.

Now go on and write that first email!

Your marketing strategy will never be the same.

And if you want to learn even more about email marketing, feel free to check out any of these other blog posts!

10 Statistics That Show Email Marketing Isn’t Dead

14 of the Best Marketing Newsletters You Should be Subscribed To

The 4 Types of Email Newsletters

101 Best Email Subject Lines of 2019

One Problem, Two Mistakes and One Big, Fat LIE About Email Marketing

Email Terms Every Marketer Needs to Know

4 Reasons Why You Should Be Retargeting Your Email Subscribers on Facebook

What is Email Marketing? A Quick Guide to Getting it Right

Write Compelling Email Copy: 4 Questions to Ask Before You Write Your Next Email

The Only 4 Email Marketing Metrics That Matter

Increase Email Click-Through Rate with These 4 Emotional Triggers