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ABU DHABI, United Arab Emirates & LONDON – (BUSINESS WIRE) – Etihad Airways, the national carrier of the United Arab Emirates, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have teamed up to bring Etihad’s digital advertising opportunities through the use of Ad-Lib.io. taking to the next level leading platform for digitally savvy brand marketers. After a rigorous RFP process, the Ad-Lib.io platform was selected to provide a user-friendly interface, easy scalability and transparent workflow that would enable teams to take part in automated ad production for display, social and video ads to work together. In addition, the Ad-Lib.io solution meets Etihad’s need for more personalization and DCO through an intelligent automation method that interweaves the creative expertise of its production partner EG + with the trafficking and audience expertise of its media agency Crossmedia.

“Our campaigns have to be easily scalable in order to reach over 20 stores with up to 25 routes per store, each with several cabin classes and prices. Adding to this complexity is the importance of meeting our online customers where they prefer and how they prefer – be it through any channel or creative format, and the challenges of size and governance are growing exponentially, ”said Amina Taher, Vice President Brand, Marketing & Sponsorships. “We look forward to partnering with Ad-Lib.io to easily manage our campaigns in order to meet these requirements while maintaining a high level of relevance for our customer audience.”

“With their fingers on the pulse of the market, Etihad foresaw a resurgence in travel, inspired in part by the trust they have built with their customers during the pandemic. Ad-Lib.io is honored to become an integral part of its initiatives to expand the breadth and depth of its relationships with travelers worldwide, ”said Oli Marlow Thomas, Founder and President. “We look forward to expanding our presence in MENA to support world-class brands like Etihad.”

About Etihad Airways

Etihad Airways is part of the Etihad Aviation Group, a diversified global aviation and travel group headquartered in Abu Dhabi that operates and operates flights to 67 passenger and cargo destinations in 45 countries in the Middle East, Africa, Europe, Asia, Australia and North America Cooperation with codeshare partners Access hundreds of international destinations in just one booking through their network. Etihad Airways has been officially classified as a Five-Star Global Airline by the Airline Passenger Experience Association (APEX) in the APEX Official Airline Ratings ™ 2021. In addition, media monitoring and analytics company TalkWalker has identified Etihad Airways as a leader, Most Popular Brand in the Middle East and Africa. More information about Etihad Airways and the Etihad Aviation Group can be found at https://www.etihadaviationgroup.com/en-ae/.

About Ad-Lib.io

Ad-Lib.io provides the leading next generation creative management platform for marketers of the world’s biggest brands to scale their digital creative. Ad-Lib.io combines creative and media workflows through intelligent automation so that relevant advertising media can be produced and optimized quickly and easily across all digital channels. These ads are up to 60% cheaper to produce, according to Ad-Lib.io’s customers, who include 10 of the top 30 global brands. The venture capital backed company, headquartered in London, United Kingdom, was founded by former Google executives who saw the need to bridge the huge gap between creative conception and digital media implementation. More information about Ad-Lib.io can be found at Ad-Lib.io.