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Scott Hirsch, CEO of Media Direct and an internationally recognized expert in data, analytics and digital marketing, has built a legacy that will last.

DELRAY BEACH, FL, UNITED STATES, March 24, 2021 /EINPresswire.com/ – Scott Hirsch, CEO of Media Direct and internationally recognized expert in data, analytics and digital marketing, has created a legacy that will last. Scott O Hirsch helped develop several popular data technology concepts. This includes opt-in email, digital data / media marketing, affiliate marketing, e-appending and DIY application development.

Hirsch began developing digital direct marketing for Lens Express in 1991. Opt-in emails, also known as approval marketing, are a form of digital direct marketing. Marketing materials will be sent to those who have provided their email address and indicated that they are willing to receive the materials. E-appending helps companies find emails for their customers by matching names and street addresses with supplier lists.

“Opt-in email marketing is an effective way to maintain customer relationships and increase sales,” said Hirsch. Now 61 percent of consumers prefer the brand to contact them via email, says Scott Hirsch, CEO who founded eDirect in 1998. ETirect, the world’s first opt-in-based email data marketing company, later merged with Naviant and sold the combined company to Equifax.

Scott O Hirsch was also a pioneer in the use of digital data, starting RelationServe, an interactive marketing company, and creating his own database. He later sold his interest. He has since founded DigDev, a data marketing company.

The affiliate marketing industry he founded has grown 52 percent over the past five years. There are currently around 12,000 affiliate marketing programs in the United States. “Affiliate marketing will continue to be an important way for companies to acquire new customers,” says Scott O Hirsch.

After all, the CEO of Scott Hirsch also sees the creation of apps as a forward-looking marketing strategy. “More than half of those who access the Internet on their cell phones use apps to surf the web,” said Scott Hirsch, CEO. “With apps, you can access prospects you wouldn’t otherwise have and improve customer loyalty at the same time,” he continues. “An app can also be another way of building a brand.”

Scott Hirsch CEO is a member of the Forbes Business Council and has written articles on digital marketing for Forbes, the Huffington Post, Time, Inc., Fox Business and Entrepreneur.

Scott Hirsch didn’t just create a lasting legacy in the marketing industry. He also left a lasting legacy in the boxing world. He managed Shannon Briggs, the former WBO heavyweight champion. The Boxing Writers Association of America named Scott Hirsch CEO of the Year 2006 when Briggs won the WBO title.

Scott O deer
Media Direct
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[email protected]
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Scott O Hirsch, Media Direct

March 24, 2021 at 2:14 pm GMT

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