Eluvio Publicizes Partnership with MGM for Subsequent Era Content material Servicing and Digital Advertising Platform
BERKELEY, CALIFORNIA, February 4, 2021 / PRNewswire / – Eluvio (www.eluv.io) today announced a multi-year agreement with Metro Goldwyn Mayer (MGM) to expand the use of the Eluvio Content Fabric for MGM.com and MGM ROAR, their expanded B2B platform, MGM licensing partners provide the opportunity to experience new content, screenings, and marketing materials for the studio’s extensive library of movies, TV shows, and digital assets. The effort will improve MGM’s operations and customer experience, and greatly expand the initial work Eluvio previously announced with MGM.
“Our goal is to make our extensive library easier for business and prospective customers to access from anywhere in the world,” he said Evan Scheffel, Executive Vice President and Global Head of Distribution Strategy and Operations at MGM. “We were incredibly impressed with Eluvio’s ability to help us launch and build new customer experiences with exceptional speed and quality, with bespoke permissions and content rights enforcement to support pre-release, screenings and more.”
“MGM is at the forefront of technological innovation and entertainment quality, and we are honored to play a central role in realizing their vision,” said MGM Michelle Munson, CEO and co-founder of Eluvio. “This pandemic year has created the need to accelerate the ability to monetize entire libraries directly, reduce costs, streamline distribution workflows, and reposition for future innovation. The Eluvio Content Fabric is designed to do just that.”
“We are in the midst of a digital transformation at MGM that aims to create more efficient, inherently safe and comprehensive ways to serve our customers, partners and the consumer audience,” he said Doug Rousso, Executive Vice President and Chief Information and Technology Officer at MGM. “Eluvio is key to this endeavor. Breakthroughs in dynamic media composition, blockchain security and high-performance streaming have helped reshape our sales architecture and set new standards for technological innovation. With Michelle and her team by our side, we are ‘Be able to create compelling new monetization opportunities that combine breakthrough technology development with compelling business innovation.’
The Eluvio Content Fabric is a global platform service that enables just-in-time distribution, monetization and maintenance of low-latency content directly to consumers. Content is delivered directly from the source as on-demand streams, live streams and dynamic sequences – without the use of cloud transcoding services, content delivery networks (CDNs), aggregation services or making copies of files. An embedded blockchain ledger, contract-based content and dynamic composition enable personalization, rights control, monetization and reuse of media and metadata across properties and devices.
For MGM, the Eluvio Content Fabric will be used to support a variety of key initiatives for its virtual premiere and pre-release B2B sales platform, including:
- ROAR Screener: Allows MGM customers to view and discover the entire MGM catalog on one platform. Screeners are available both on the desktop and in apps. It is supported by Eluvio Content Fabric and offers a secure and personalized screening platform.
- ROAR Pre-Release: MGM has released the first pre-release of its kind with tickets to new shows and movies on the Eluvio Content Fabric on both the desktop and the Apple TV app. Individual film and television pilots are shown at 4K Browser, mobile phone and Apple TV with individual watermarks, encryption and DRM, just-in-time from the source in the content fabric. Using Eluvio’s APIs, MGM can easily create custom websites, configure campaign availability policies, and issue secure tickets with blockchain support.
- ROAR Marketing: MGM offers licensees a B2B self-service marketing portal for access to more than 1.5 million assets (including still images, logos, videos, etc.) that can be searched and served in real time by Eluvio Content Fabric. In addition, MGM can host virtual marketing conferences that provide sales teams with new ways to promote and share content with customers.
- MGM Licensing: In 2021, MGM ROAR will launch a brand new B2B licensing platform that allows marketers to discover content across the MGM catalog. It provides content recognition tools that allow marketers to search the entire MGM library at the frame level and create clips and still images in real time using Eluvio’s on-platform Avails Manager. This allows MGM to fine-tune customer access to material based on contracts and other business rules. MGM will also leverage Eluvio’s in-platform video understanding of machine learning (ML), which will automatically tag incoming content with identified celebrities, logos, landmarks and locations, OCR, activities, provide recording and transition detection, and provide language for text and depth-first search on this ML -Tags and metadata that can be used to create and recommend custom clips for advertisers and other MGM clients.
The Eluvio Content Fabric is now used by Tier 1 Hollywood studios, broadcasters and new mobile streaming platforms. The Eluvio Content Fabric recently received the 2020 Engineering Excellence Award from the Hollywood Professional Association (HPA). the 2020 “Best Use of Blockchain in Media Award” from Cable and Satellite International (CSI); The “IBC 2020 Best of Show Award” from TV Technology; and the “IBC 2020 Best of Show Award” from TVB Europe. Further information about Eluvio can be found at: https://eluv.io/.
About Eluvio, Inc.
Eluvio is transforming the management, distribution, and profitability of premium videos for content owners. The Eluvio Content Fabric is a global platform service that enables just-in-time distribution, monetization and maintenance of low-latency content directly to consumers. Content is delivered directly from the source as on-demand streams, live streams and dynamic sequences – without the use of separate transcoding services, content delivery networks (CDNs) or aggregation services – and without making file copies. The Eluvio Content Fabric is used by Tier 1 Hollywood studios, broadcasters, and new mobile streaming platforms to create more efficient, cheaper, and faster digital supply chains. Eluvio is run by Michelle Munson and Serban phone, Founder of Aspera and a core team of innovators in content-aware design, ML, blockchain ledger, audio / video processing and programmable media. https://eluv.io.
SOURCE Eluvio, Inc.
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