Elizabeth Mott firm launches Preserve Make-up Artists Working marketing campaign
Elizabeth Mott is providing $ 10,000 to help 50 makeup artists affected by COVID-19 do the virtual work
Elizabeth Mott, a Korean, beauty-inspired, cruelty-free cosmetics company announced the launch of its Keep Makeup Artists Working campaign. The campaign will let 50 make-up artists work virtually again while sharing makeup tips and tricks on social media. Elizabeth Mott has provided $ 10,000 / £ 8,000 to support this initiative.
Alice Kim, who grew up with a love for Korean beauty products and saw the opportunity to tailor these products for an American audience, founded Elizabeth Mott in 2010. Since then, the company has been producing user-friendly, high-performance products like It's Big Volumising Mascara , Thank Me Later Eye Primer and Queen of the Fill Tinted Eyebrow Gel. Kim worked closely with makeup artists and beauty bloggers as she expanded the company. As a result, Elizabeth Mott developed an online cult following.
"It is time for us to give something back to those who have made us successful," said Kim. “As a small company owned by women, I realize that we are unable to offer the same level of support as large cosmetic companies. However, we believe that it is important to make our contribution and to be there for the valuable, long-term supporters of our brand and products. We are happy to launch our campaign to support makeup artists who are currently unemployed. "
Makeup artists can now apply online until May 19th. Applicants must be at least 18 years old and resident in the United States. Selected applicants will be contacted for the next steps.