E-commerce big SharafDG.com adopts Rocketium’s artistic automation know-how to spice up its digital advertising and marketing campaigns
Sharaf DG’s growth strategy is based on two pillars – a powerful acquisition engine through ads, a powerful conversion funnel in their app and website. Offer-based advertising and in-app visual merchandising are key drivers of these two pillars, both of which demand visuals on a large scale given Sharaf DG’s diverse user base and thousands of products. Rocketium’s Creative Automation platform will enable the team to streamline and scale their creative operations through automated production of banners and videos.
“The agility to roll out promotional campaigns quickly gives us a tremendous advantage in today’s dynamic and competitive e-commerce landscape. Rocketium’s automation technology eliminates redundant work in creative production across hundreds of product and size variations. This is a boon to our marketing team always trying to get campaigns live faster, “says Biron D’Souza, Digital Marketing Manager at Sharaf DG.
“We are very pleased to work with Sharaf DG and to achieve enormous growth together with successful marketing campaigns,” says Satej Sirur, CEO Rocketium. Rocketium works with leading global brands, including most of the unicorns, who benefit from its powerful platform capabilities like table-based banner creation, AI-powered sizing, AI-powered copywriting, platform integrations, and more.
“Digital retail brands need to ensure that every point of contact with their audience is relevant, timely, and visually appealing. The manual production of these visual creatives over weeks is a huge cost factor for today’s agile marketing teams. ” Satej Sirur.
Rocketium is an all-in-one workspace that combines visual content creation, collaboration, publishing, and analysis to help teams run more effective campaigns faster. Customers include Amazon and fast-growing brands such as Invygo, Byju’s, Swiggy, Groww, Urban Company.
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