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Picture for representation purposeDViO Digital has bagged the digital creative and social media marketing mandate for ZebPay, a platform for bitcoin and other digital currencies.

As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms. In addition, DViO Digital will also be responsible for providing performance marketing assistance to analyze and create a plan of action for the brand and assist them with media management.

Building an active online community and further increasing Zebpay’s reach and awareness in the evolving digital currency market will be the key focus of this program.

Sowmya Iyer, founder and chief executive officer, DViO Digital said, “With the recent developments, we see huge growth potential in the cryptocurrency segment. And we are thrilled to partner with Zebpay to lead this change. Zebpay is not only India’s most trusted cryptocurrency exchange; they have also been one of the pioneers who have led the path for digitally savvy Indians to learn and invest in digital currencies safely. We are confident of achieving greater milestones together.”

Raj Karkara, chief operating officer, Zebpay said, “The burgeoning demand for crypto in India has been spurred by the recent union budget announcement regarding taxation of the category. As one of the leaders of this category, we are excited to bring DViO Digital onboard as our digital creative partner to support this expansion and enhance our digital footprint. They come with a proven track record of driving customer acquisition through innovation in digital strategy. The team’s digital-first creative approach and understanding of our consumer segment are what sets them apart.”

According to the mandate, Filter Coffee will work to endorse Waffle Mill across digital and social media platforms. Waffle mill is a packaged waffle brand with a range of waffles from around the world. ​​The brand will veritably strengthen the core expertise of various digital channels. They will now be piloting Waffle Mill’s digital strategy…