Dole Meals Firm selects Padilla as digital and social AOR
Dole's integrated program leverages the agency's digital and social expertise and knowledge of the food industry
After a competitive search, Dole Food CompanyChose Padilla as his agency for digital marketing and social media.
Padilla will lead Dole's digital strategy, content creation, creative campaigns, email marketing, eCRM, paid media and community management for the brand's social platforms in the U.S. and Canada.
"We were looking for an agency partner who really understood the complex world of digital marketing and our product industry," said William Goldfield, director of corporate communications at Dole.
“Padilla won us over with its digital-first approach and its pronounced social skills and extensive knowledge of the food industry. We believe their strategy and creative talent will help us strengthen our relationships with Dole consumers across our brand's online contact points. "
"With Dole's delight, Padilla will deliver innovative digital programs and meaningful connections to consumers who love fruits and vegetables," said Laura Cubillos, Executive Vice President, Food, Beverage and Nutrition Practice, Padilla; Founding Partner, Food Minds,
The agency work is shared by a mixture of experts in the digital, social and creative food and beverage industry with support from the entire AVENIR GLOBAL network.
"Padilla will use this expertise to promote engagement and brand memories for Dole's popular products and classics," said Matt Kucharski, President of Padilla.