Disney broadcasts a worldwide marketing campaign celebrating friendships
Disney The group announced Mickey & Friends: Stay True, a global campaign inspired by the Sensational Six – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto – and their friendship that spanned several decades.
Through countless adventures and milestones worth nearly a century, the Sensational Six have always stayed true to each other and now inspire others to do the same.
On July 30th, International Friendship Day, fans around the world are invited to “scream” their friends and thank them for using #MickeyFriendsStayTrue to help them through social media challenges, free digital activations, and more “ stay true ".
Yara Shahidi, Gigi Hadid and Chance the Rapper helped launch the campaign with contributions celebrating their best friends Sayeed Shahidi, Ehsan Shahidi, Olivia Perez and Taylor Bennett.
“When I think of my earliest memories of friendship and what it means to be a friend, I remember Sensational Six. I look forward to celebrating International Friendship Day with my sensational brothers and the legendary group of Disney friends who have inspired the beauty of friendship, ”said Yara Shahidi.
"I've always been such a big Disney fan and I know that every day I can set foot in a Disney park will be another great one." I have so many amazing memories from childhood to adulthood, including Mickey and the Sensational Six. I am very happy to celebrate International Friendship Day with these legendary characters! "commented Gigi Hadid.
"My brother is my best friend and I look forward to celebrating International Friendship Day with him and Mickey Mouse," said Chance the Rapper.
Starting July 24th and before International Friendship Day, Disney will be calling on fans every day via @mickeytrueoriginal Instagram – each inspired by a different member of Sensational Six.
During the week, fans are encouraged to use the hashtag #MickeyFriendsStayTrue to share friendship stories, including stories from celebrities like Yara Shahidi, Gigi Hadid, and Chance the Rapper.
In addition, “Good Morning America” and the syndicated morning talk show “Live with Kelly and Ryan” take part in the celebration, with special messages to encourage viewers to participate. Some friendship stories could be posted on Disney's social platforms and on Good Morning America.
"It's more important than ever to celebrate friendship and those who help us stay true to ourselves and others," said Kareem Daniel, president of Disney Consumer Products, Games and Publishing. "As families around the world watch Disney to add magic to their daily lives, this campaign underscores the lasting ties between Mickey and his friends and invites fans to share their exciting adventures and iconic friendships."
Being loyal, creating memories and making each other laugh are just a few of the ways Mickey and his friends have stayed true to each other for almost a century.
Historian Brian Sibley analyzed over 600 hours of Disney films, short films and featurettes with the Sensational Six to highlight the story of this legendary group of friends and show what it takes to make lifelong friends.
The analysis showed that loyalty is the number one trait that passes the friendship test of the time, with the six friends steadfastly supporting each other. Sharing similar interests and adventures is also important, and laughing is really the best medicine if the characters find ways to laugh together no matter what.
Other important traits found in the characters' lasting friendships are taking time for each other, being honest when necessary, and being thoughtful.
The top 10 traits that are the key to lifelong friendship, according to 90 years of Disney stories, are loyalty (as Pluto is always with Mickey Mouse's side), honesty (whether that's what they want to hear or not that are Sensational Six) always honest with everyone else), kindness (like Donald who takes on an extra job to pay for a big date with Daisy), understanding for mistakes (whether it's Donald's liveliness or Goofy's stupidity, friends always forgive each other for the mistakes) and common interests (like Mickey Mouse and Pluto's love of fishing).
In addition to considering differences (whether you're cheeky like Daisy or happy like Pluto), supporting ambitions (like Mickey Mouse's lifelong support for Minnie Mouse's career paths), shared sense of humor (whether you always are) laughing like Mickey Mouse or being a comedian like Goofy), taking time for each other (a longstanding topic at Mickey Mouse and Minnie Mouse) and being thoughtful (how birthday surprises the Sensational Six plan for each other each year).