Digital Gabbar’s founder & CEO Rohit Mehta shares tricks to ace digital advertising and marketing – ThePrint
Rohit Mehta., Founder and CEO of Digital Gabbar
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In this decade, digital use has found its way into everyday life. It has seen rapid growth of several social media platforms like Facebook, LinkedIn, Instagram, and the like. The presence of more people on the internet has dramatically changed the dimensions for several individuals and companies, so if they have the “right” knowledge of how to keep the “target audience” on their site and how to get the most out of the elephant-like audience present on the internet, then they can achieve unprecedented benefits in the long run and a huge return on investment (ROI).
One of these committed people, Rohit Mehta, founder and CEO of Digital Gabbar, encountered the problem of the right guidance and thus the “right” knowledge as a newcomer. As a child, Rohit Mehta was tech savvy. Everything related to technology used to fascinate him and he began to acquire knowledge in computers.
Mehta also has a keen interest in writing. He started blogging but didn’t know how to popularize the blog. As a newbie, he didn’t give up and started writing across different platforms. After writing several blogs, he envisioned entering the broad field of digital marketing. Due to a lack of guidance, his journey had been an uphill battle, he even went bankrupt, but then rose like a phoenix. From years of experience in this field, he learned digital marketing strategies and developed as India’s leading and renowned digital marketer.
He started his company Digital Gabbar, which has caused a stir among the aspirants of digital marketing. After encountering a lack of guidance, Mehta decided to mentor aspiring digital marketers so that no one would have problems like him. Digital Gabbar is about educating beginners about the reservations about digital marketing and related subgenres. The Digital Gabbar team is very active and ensures that your audience does not miss any updates on the digital world and industry trends.
Mehta is a good-hearted person, he believes that knowledge grows when it is shared. He reveals the secret of success on digital platforms for seekers with his proven expert tips that can strengthen seekers in every respect. Some of them are:
Make yourself searchable
Mehta believes there is no point working hard if people don’t notice you. The most important thing is to be “found” so that the audience can find what they are looking for. It serves both the giver and the recipient.
Social media gathers millions of users looking to gain popularity and belonging to your genre. Because of social media, competition has increased dramatically, everyone wants to attract mass attention and so it is imperative that we “tweak” our plan and make wise choices as we put it on the table and choose a niche that serves our interests and interests we are ready to work extensively on it. In short, first select the niche and do your research.
This will help you choose your “target audience” with the same interest. You then need to create content for the followers who are interested in your niche. This step will help you categorize your work domain. Nobody cares about the hook. You need to sound relevant to your audience so that they can engage with you. For example, if your website is for the tech fanatic, come up with a catchy name that will resonate with all technocrats and write “optimized content” that is searchable. Use relatable hashtags and words and then search engine optimization will become your website’s best friend.
Consistent creative content
The web is full of content, there is even an information explosion. People find it difficult to get exactly what they want in the vast sea of information. But with an optimized website, you can help your audience find high quality information that is not redundant by posting relatable content according to the niche. Rohit Mehta says, “My observation was that quality, useful and verified content is still missing from various sources on the internet. So if you provide authenticated and relevant content to people, you will be able to do it and see significant growth in followers over a period of time. “
He adds, “Consistency is key here, you can’t be missing from your website and expect the number of followers to grow. Constant interaction is essential for a loyal audience. Motivation to work is necessary to be consistent. It will get you to work in the most creative way possible on a daily basis. Creative content is the order of the day. One has to adapt to the changing and sophisticated expressions on the internet. The use of attractive colors and fonts, the use of memes, creative headlines and eye-catching visuals is the icing on the cake for your website. “
Social Media Marketing and Content Marketing
Facts suggest that 70 percent of marketers use social media platforms to increase their brand awareness, and social media platforms like Facebook, Twitter, Instagram, and YouTube are high on their list of priorities. Millions of people spend most of their time on these popular social media platforms and are more likely to get into the target of businesses.
Hence, social media marketing is one of the best and cheapest ways for marketers to get the best return on investment. Platforms like YouTube provide statistics and reports on your ad’s performance and its audience performance.
Through years of experience, Mehta has recognized how important social media is for marketers. He said, “The advent of social media has made the job of marketers easier and created new opportunities. It’s a blessing for people like me. “
The facts also say that 56 percent of marketers believe personalized blogs, videos, and social updates improve brand recall and awareness.
Digital Gabbar is now causing a stir among digital marketing aspirants as it provides the authenticated and relevant content they are looking for. Digital Gabbar also follows a “consistency is key” formula. Mehta has curated such devices that strengthen his social media presence.
In summary, we can say that we should read those who have mastered their field. Following Mehta’s Digital Gabbar would definitely help you develop your interest in digital marketing and keep you updated.
(ThePrint ValueAd Initiative content is a paid, sponsored article. ThePrint journalists are not involved in reporting or writing.)
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