Digital Advertising and marketing: Tendencies That Obtained Firms By Lockdown
Last year saw a completely unexpected boom in digital marketing as the coronavirus pandemic closed stores, forcing businesses of all kinds to relocate their businesses online.
Now in an already crowded online arena, businesses and services are competing to have their voices heard and to keep sales going during an extraordinarily difficult time.
As a result, the gradually increasing focus that companies had placed on their digital marketing strategies accelerated. With that, trends that were predicted to be felt later have become the new industry standards.
At the same time, some older, more established trends have proven invaluable as companies rely on them to improve their marketing to adapt to the new landscape.
New digital marketing trends
In order to remain competitive, more and more companies are using cutting-edge technology in their digital marketing. Here are three of the most influential.
1) Virtual Reality
Virtual reality basically enables digital marketers to immerse their customers in experiences that are no longer practical or unsafe due to the pandemic. As its popularity increases, the potential uses of this technology are increasing exponentially.
Maybe digital marketers could use it to produce digital avatars for customers in the next few years. Instead, it could be used by marketing teams to effectively collaborate from different locations around the world.
2) drones
In a world where contactless is king, drones have become valuable tools for companies that want to offer their customers safe and convenient delivery methods. Although their use was accelerated by the pandemicIt may take a while for the rules to allow wider application.
3) Artificial Intelligence
Okay, so this one isn’t exactly brand new. Artificial intelligence (also known as AI) has been around for a while. However, as the technology becomes better and more widely available, smaller businesses that previously had no access have implemented it as a new strategy.
This newly popular digital marketing tool enables businesses to offer more personalized services to consumers. With almost 80% of consumers This technology could be just what companies need to stay competitive if they go for deals based on how relevant they are to them personally.
Older digital marketing trends that are relevant to this day
It’s not just the newer digital marketing trends that are leaving their mark. There are some that have been popular for several years and continue to prove themselves to this day.
1) Social media stories
First brought into the mainstream by Snapchat, social media stories have recently taken on a new level of relevance. Nowadays, most of the major social media websites include a story feature that allows users to post cutting edge content in the form of pictures, videos, or something more interactive.
As such, they’re a great option Increase engagement and build a more active following. For companies looking to stand out from their customers and stay on their radar during the pandemic, there are few better trends to take advantage of. Stay up to date across platforms by using Social media management tools.
2) Influence Marketing
With the help of online influencers, brands have been able to reach thousands and even millions of new audiences. And because followers have a lot of trust in the opinion of their preferred influencers, influencer marketing tends to bring impressive ROI.
Influencers poached by sites like Instagram and TikTok have the clout that many brands have needed in recent months to expand their reach.
3) voice search
The first time you became familiar with voice search was likely when Siri first became known with Apple iPhones in 2010. While this seemed like an unnecessary gimmick at the time, voice search is fast becoming the primary way consumers access information and search for new brands.
These days is voice search more popular than typing. Brands that have been able to use this technology for their own benefit will have found it a lot easier to stay relevant.
