Digital Advertising and marketing: Progress prospects, COVID impression and key traits

Digital Marketing: Growth prospects, COVID impact and key trends

On the Bid is a stockhead video series with a round table of experts discussing a new investment topic each week. In this issue, presenter Oriel Morrison talks about digital marketing.

This week’s expert panel includes Glenn Flower, Chief Marketing Officer, Webcentral, and Zac Basara, founder of SEO Advantage.

The couple discuss a range of topics including the impact of COVID-19 on the marketing sector, the industry’s strong growth prospects, the misunderstanding and insufficient use of marketing data by SMEs, increased risks in distributed business models, the origins of Webcentral and the merger activities, the powerful YtD performance of SEO Advantage and more.

So click above to tune in!


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