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Summit Media team members in front of their new home in the second building of the Center for Digital Innovation (C4DI) in Hull’s regenerated Fruit Market area. Summit employees work on a hybrid model with a combination of work in the office and from home. Images: Neil Holmes Photography.

A leading digital retail marketing agency is the first occupant of a new building in the heart of Hull’s growing tech district.

Summit Media is now operating from new offices in the second phase of the groundbreaking Center for Digital Innovation (C4DI) technology hub in Hull’s thriving fruit market creative community.

The £ 3.75 million building was developed by regeneration leader Wykeland Group and is the latest major investment on Wykeland’s @ TheDock tech campus.

It builds on the stellar success of the neighboring original C4DI building, which opened in 2015 and was the key factor in the growth of Hull’s technology sector.

C4DI has become the hub of the city’s emerging community for digital companies, specialists and startups. Around 200 start-up and scale-up tech companies are located in the first 23,000 m² C4DI building or are closely associated with it, as well as hundreds of digital freelancers.

The second C4DI building will feature the newest Grade A offices in Hull and will create around 250 more highly skilled tech jobs, with Summit fueling the new employment.

Founded more than 20 years ago, Summit works with major clients such as apparel and homewares company Joules, multinational retailer Ann Summers, wireless operator Three, online marketplace OnBuy, and jewelers H. Samuel and Ernest Jones, and many others.

Summit uses performance-based digital marketing techniques to enable customers to grow their customer base and increase income and profits from online sales. It ranks 16th in the top 50 digital agencies for Prolific North, the premier news, jobs and events hub for the media, creative and marketing industries in the north of England.

Summit was previously based in Willerby, west of Hull, reviewing its office supplies when the pandemic resulted in extended periods of homework. After doing an inventory, the Summit management team needed a new home in downtown Hull in the city’s tech district.

Summit now occupies more than 3,000 m² on the first floor of the new 20,000 m² three-story C4DI building. The company’s team of 60 operates a hybrid system with a combination of office days and home office.

The company is also a small team based in Soho, London’s West End, that shares offices with Summit’s parent company, TCC Global, a leading global retail marketing company.

Martin Corcoran, Managing Director of Summit Media, said, “As one of the largest agencies in the north and the largest in the Hull and Humber area, we wanted to position ourselves in the best possible position to continue to be successful for our retail customers and to contribute to our significant customer growth Marketing services.

“This is the natural place for us in Hull’s growing tech district. Moving to Hull gives us further opportunities to develop our fantastic relationship with the University of Hull as we recruit many graduates, bring us closer to where many of our employees live and make ourselves even more attractive as an employer. ”

Emma Barton, Senior Brand Content Manager at Summit Media, said the new location will provide employees with the added value of all the restaurants, bars, cafes, shops and galleries in the fruit market.

She said, “The return to the office has been eagerly anticipated and it’s so exciting to be with our Summiteers in a creative space where we can continue to build on our changemaker culture.

“The fruit market is also a fantastic place for our team, with so many opportunities for team members to enjoy their breaks and socialize after work.”

Wykeland Asset Manager John Gouldthorp said, “Summit Media is a perfect fit for C4DI as an innovative local digital company at the forefront of its industry and an excellent first-time occupant for the next phase of this thriving tech community.

“When employees return to the office after the pandemic, employers will recognize that the quality of the work environment and facilities in and around the workplace are more important than ever for talent retention and recruitment.

“C4DI provides the perfect post-pandemic work environment, offering high quality, spacious and open offices in a vibrant urban village where employees can make the most of their time outside of work, with so many places to eat, drink, shop and relax before you go the front door.”

Summit’s arrival in the fruit market reflects the continued growth of the urban waterfront village as a thriving place to live, work and play.

The area was transformed from a near-dilapidated area just a few years ago by a £ 80 million redevelopment project promoted by the Wykeland Beal joint venture of Wykeland and Beal Homes in partnership with Hull City Council.

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