Digital advertising and marketing agency began by two younger entrepreneurs in Portsmouth wins high nationwide award for Covid marketing campaign
Reece Matthews (left) Carl Hewitt (right) of Hewitt Matthews, a digital marketing company based in Lakeside, North Harbor, Portsmouth. The company started in 2016 as DigitalDinos.
Reece Matthews (left) Carl Hewitt (right) of Hewitt Matthews, a digital marketing company based in Lakeside, North Harbor, Portsmouth. The company started in 2016 as DigitalDinos.Portsmouth-based Hewitt Matthews received the award for Best Crisis Communication and Response Campaign at the UK Agency Awards 2021 at Marble Arch, London.
The #WeAreTogether campaign was run on behalf of Universities UK International and its 140 member universities across the country on Instagram, Facebook and select websites.
The aim was to reassure international students who may have been isolated due to the government lockdown that they were not alone and to direct them to support services.
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In addition, it became clear to prospective students living abroad that British universities had taken adequate precautions in the areas of hygiene, health and safety.
Universities have invited international students to upload their own videos to Instagram using the hashtag #WeAreTogether and to share their experiences of studying on campus. Vloggers were able to outline how their individual universities responded to the pandemic by highlighting health and safety, online learning, and mental health support. This content was also disseminated by partner agencies.
The campaign reached 59.8 million people and surveys showed that 67 percent of prospective international students felt more confident about continuing their plans to study in the UK after participating in the campaign.
Carl Hewitt, one of the managing directors of Hewitt Matthews, said: “ We are so proud to have won this award. The #WeAreTogether campaign is one of the most important projects we have ever been involved in.
“The content was created by students for students so that viewers could respect its authenticity and make informed decisions based on trustworthy information.”
Reece Matthews, Joint Managing Director, said: “2021 will continue to surprise us! We founded this agency five years ago and have since supported a large number of organizations in achieving their goals.
“We have been nominated for a number of awards over the years and this award is a major milestone. It was a pleasure to work with Universities UK International on this campaign and to help them at such an important time for students. ‘
Hewitt Matthews is based in Lakeside, North Harbor, Portsmouth. The company started in 2016 as DigitalDinos.
