Digital Advertising Analytics Market Dimension 2021 International Key Findings, Trade Demand, Regional Evaluation, Key Gamers Profiles, Future Prospects and Forecasts to 2029


According to a new study by Future Market Insights (FMI), the increasing focus on achieving excellence in marketing and carefully analyzing customer loyalty across channels will continue to drive adoption of digital marketing analytics services. Advanced analytics services that cover the entire customer journey are replacing basic models, and the change is likely to become even more pronounced as personalization becomes the key to brand engagement.

According to FMI’s analysis Analysis of digital marketing Revenue will grow 14% annually, with social media and content marketing channels creating significant opportunities. With the demand for bespoke solutions soaring, the digital marketing analytics market is expected to see impressive growth in the 2019-2029 period. Content marketing services will remain a highly profitable proposition and will continue to grow in importance during the projection period. The increasing tendency to use social media platforms for promotional activities is developing as an important trend.

“In addition to the increasing demand from large companies, digital marketing analysis is experiencing a strong pull for smart TV applications,” says the FMI analyst.

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Digital Marketing Analytics Market Key Lessons

  • Social media marketing will remain the leading area of ​​application, especially driven by applications like chatbots.
  • The high installed software base continues to make up a significant share of sales in the market.
  • The North American market continues to lead; East Asia is developing more lucratively and may overtake the former by 2022.

Digital Marketing Analytics Market – Key Factors

  • Increasing investments by corporate operators in digital marketing and mobile platforms are still among the most important growth drivers.
  • An increasing number of internet users who are particularly active in social media continue to push for the introduction of digital marketing analysis strategies.
  • The growing demand for data analytics to aid decision-making is fueling the growth of the market.
  • More and more companies that use social media marketing solutions to better target customers will continue to drive market growth.

Explore the global digital marketing analysis market report with 134 illustrative figures, 28 data tables, and the table of contents. You can also find a comprehensive market segmentation on

Digital Marketing Analytics Market – Key Constraint

  • Security issues related to data accessed by unauthorized users are a major factor that continues to hamper market growth.

Expected impact of the Covid-19 outbreak

The Covid-19 outbreak has resulted in a large number of event cancellations, forcing marketers to explore alternatives on digital platforms. As more companies turn to delivering personalized customer experiences, the adoption of digital marketing analytics will increase dramatically in the near future. COVID-19 induced home culture work, bans and stay-at-home orders are having a positive impact on companies offering digital market analysis solutions.

Competitive landscape

Leaders in the digital marketing analytics market include SAS Institute Inc., Adobe Systems Inc., Hewlett Packard, IBM Corporation, Hubspot, Oracle Corporation, Teradata Corporation, SAP AG, Microsoft Corporation,, and Pega-Systeme . The majority of the key players invest in multiple device applications with built-in analytics for a personalized customer experience. While large companies continue to integrate conventional analysis packages, some companies are also initiating subscription-based models to meet the needs of both large companies and SMEs.

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The global Digital Marketing Analytics market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.


  • software
  • Services
    • advisory
    • Design & implementation
    • Support & maintenance


  • Social media marketing
  • Email Marketing
  • SEO Marketing
  • Pay per click marketing
  • Content Marketing
  • Video marketing
  • Display marketing

End user

  • Large companies
  • Small and Medium Business

The most important findings of the market study for digital marketing analysis

  • It is expected that the adoption of solutions and tools for digital marketing analysis in small and medium-sized businesses will increase significantly.
  • Social media marketing one of the main uses of marketing analysis is on the rise due to many developments like chatbot and other applications.
  • Software segment that holds the largest market share in the digital marketing analytics market.
  • Business partnerships help increase business revenue, and new innovations in IT enable digital marketing analytics providers to reach new prospects around the world.