Dettol groups up with The Soccer Affiliation to bolster good hygiene
Dettol is providing its expertise to the Football Association to help the football community feel reassured about hygiene when they return to watch the game they love
Dettol has been announced as the official sanitary partner of the English senior football teams for men and women, Wembley Stadium, which is linked by EE, the broader grassroots game and St. George’s Park. Working with the Football Association (FA) to strengthen good hygiene habits at all levels of the game.
Good hygiene practices have never been more important to football in the face of the current pandemic. The brand will share its expertise with The Football Association to help the football community feel reassured about hygiene when they return to watch the game they love.
Over 17,000 grassroots clubs and 1.4 million players participating in affiliated football have access to educational materials and a wide range of Dettol’s hygiene products. Dettol will work closely with the Wembley Stadium team to develop new cleaning protocols for the stadium that will support the return of fans whenever possible. Similar hygiene practices are also being introduced at the FA’s training facility in St. George’s Park to support hygiene practices for the country’s elite male and female footballers. Dettol will also work with The FA to provide improved hygiene guidance.
“We are pleased to be able to offer the FA and the broader football family our hygiene knowledge and our support. Whether it’s fans eager to see England live at Wembley again, or players at all levels, our goal is to provide the football community with simple and effective hygiene routines when they enjoy the game they love ” said Susan Egstrand, Regional General of RB Manager Northern Europe; Great Britain and Ireland.
“We are very excited to be working with a major hygiene brand in Dettol that, like The FA, is committed to developing world leading practices. It is more important than ever to ensure that football has all the necessary measures to protect all participants and supporters. This new partnership will give us added peace of mind as we await the full return of our beloved sport, ”said Kathryn Swarbrick, FA’s Director of Commerce and Marketing.
Dettol’s soccer campaign begins ahead of the Three Lions’ first international game in 2021 against San Marino on March 25th at Wembley Stadium, which will be joined by EE. The grassroots campaign begins when the clubs in England play games again.
