Blog

Desperados collaborates with rising artists on its newest advert marketing campaign

Desperados is partnering with emerging artists on its latest ad campaign

The latest advertising campaign from Desperados offers eight aspiring graphic artists a platform to shine on a global stage

Alcohol brand, Desperados I’ve never been afraid of pushing boundaries and approaching creativity as much as I do their beer – with a kick of the unexpected that goes beyond the obvious.

In this latest wild experiment, Desperados is partnering with eight budding graphic designers, painters, photographers and illustrators to create the Desperados Design Collective and develop its latest advertising campaign that will provide a platform for their talent to shine on a global stage.

Aspiring artists represented in the Desperados Design Collective have received a once in a lifetime mentoring opportunity with world famous designer Kate Moross, who uses her experience and creativity to inspire the group to defy the expectations of their work producing. The group’s creative results will appear in Desperados’ digital advertising and the first AR OOH experience in 2021.

“As a designer, it’s important to challenge yourself and not feel too comfortable. This project has an original approach and I am very excited to be working with the Desperados Design Collective, ”said Kate Moross, designer and global mentor.

“It was great to work with and coach these talented creatives to create a campaign that celebrates everyone’s unique style. I think the results are brilliant. There are many bold expression outcomes that work together in unexpected ways.

Rutger Van Der Stegen, Global Marketing Manager at Desperados, commented: “The establishment of the Desperados Design Collective reflects our desire to put creativity at the center of everything we do. With the start of the unique mentoring program, we want to advance the artists of tomorrow and promote their talents worldwide. Through our work with the collective, we have inspired bold and exciting advertising materials that bring the pronounced desperados spirit of playful experimentation to life in unexpected ways. “

This campaign is a further development of the Desperados Party Poster World campaign, which brings the brand’s party spirit to life through a disruptive and cross-border advertising approach that draws inspiration from an iconic part of club and festival culture – the posters.