Dentsu Affect luggage mainline and digital inventive mandate for Zeno Well being, Advertising & Promoting Information, ET BrandEquity
Dentsu Impact has received the marketing mandate for Zeno Health.Zeno Health, the brand of the pharmacy chain, which was previously known as Generico, has transferred its main and digital creative tasks to Dentsu Impact India, the creative agency from Dentsu International. The account was won after a pitch with several agencies.
With this partnership, the agency aims to create a strong foothold for the pharmacy chain in the growing retail and online pharmacy sector across the country. The agency will boost the association by launching a campaign for Zeno Health in Mumbai.
Amit Wadhwa, President of Dentsu Impact, said, “The rise of online pharmacies in the healthcare sector has been phenomenal. We are excited to partner with Zeno Health, an omnichannel player in this segment, whose goal is to create a holistic healthcare environment that is accessible and affordable for everyone. “
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Anupama Ramaswamy, Managing Partner and National Creative Director of Dentsu Impact, added: “We are pleased to introduce Zeno Health. In this age of online and offline pharmacies, we look forward to making Zeno Health a part of every Indian’s life. “