Blog

David Bell, former professor at the Wharton School of Business, on trends and strategies for the next decade

NEW YORK, NY, UNITED STATES, March 12, 2021 /EINPresswire.com/ – David Bell is a former professor at the Wharton School of Business and a recognized expert in consumer investment, e-commerce, branding, digital marketing, and entrepreneurship. Today he is a professional consumer investor in New York City. David Bell has built a solid reputation for thought leadership in multi-channel marketing, digital retail, and the future of digital branding. We met with Dr. Bell put together to hear his thoughts on the future of digital marketing. Here’s what we learned:

David Bell, former professor at the Wharton School of Business, on trends and strategies for the next decade

Trends come and go with a few exceptions. Some repeat themselves in the future, and it is often the case that today’s successful strategies become tomorrow’s prevailing wisdom. David Bell distinguishes between the two.

Trends for the next decade

Interactive and user-generated content will continue to grow rapidly through the next decade, explains David Bell. As users get used to having more control over their content, the podcast is more like the live stream, while movies are more like video games with levels of interactivity.

It is to be expected that video content marketing will steal the limelight. According to David Bell, this is due to the fact that time is getting shorter and shorter and more focused on bite-sized entertainment. Sophisticated demographic targeting will continue to curve upwards. In particular, marketing efforts based on age, educational level, and political affiliation.

Expect social media influencers to come from non-Hollywood and non-legacy media as the demand for authenticity continues to grow.

Ultimately, voice search is expected to change the way SEO strategies work, as people conduct voice searches differently than typed searches.

Strategies for the Next Decade

Artificial intelligence is being used more and more. Most of its use will be to create meaning from digital stores of user-generated data. Towards the end of the decade, look for the trends and strategies of the 2030s to be generated, or at least anticipated, by AI itself.

Voice searches are changing the way people conjugate search terms, according to David Bell. As personal assistants become more widespread, they too will affect the way people conduct their searches. People speak search terms differently than they type them, and they also use different grammatical structures when speaking to an automated assistant. SEO professionals will be tasked with keeping a tight grip on this trend.

Influencer marketing systems will become more important. As media and marketing professionals begin to accept the rise of the base influencer, they will increasingly look for talent to nurture for that purpose. This will re-balkanize social media e-celebrity culture, which can be expected to change similarly in increasingly shorter time frames.

Personality marketing professionals need to learn to adjust to the looming cycle of ascension and rebellion. By then, television advertising as we know it will be a dusty relic of a bygone era.

Some of David Bell’s projections may be slightly startling. However, he assures us that the most surprising developments of the next 20 years are still unimaginable.

Caroline Hunter
Web Presence, LLC
+1 786-551-9491
email us here

You just read:

News provided by

Caroline Hunter, Website, LLC

March 12, 2021 at 8:34 PM GMT

ONE Presswire’s priority is source transparency. We don’t allow obscure customers, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something that we missed, make us aware of it. Your help is welcome. ONE Presswire, everyone’s internet news Presswire ™, seeks to define some of the boundaries that are reasonable in the world today. Please see our editorial guidelines for more information.

Submit your press release