Coty to launch touch-free perfume testers
Coty has come up with an innovative design that allows consumers to shop for fragrances freely and without fear.
As we all know, the personal shopping experience has changed forever. Due to current events, the world is rightly taking a very different approach to the traditional way we shop.
Coty founded the New York-based cosmetics conglomerate and developed touchless fragrance testers in cosmetics and department stores.
The fragrance devices were developed in collaboration with Êverie, the French beauty tech company. Êverie specializes in smart devices, combining diffusion and microdosing technologies to bring your perfume shopping experience to a post-pandemic low-waste, low-pollution experience.
These devices deliver a single droplet of fragrance to an arm or extinguisher. This efficient method of fragrance delivery eliminates the traditional atmosphere of walking into a fragrance store and being bombarded with a range of different scents. In addition, the fragrance devices can be fully personalized according to all brands of the group. That means the technology is not only effective, but also looks good.
Coty’s VP of Retail Experience said, “The Coty Touchless Fragrance Tester is a breakthrough innovation developed in partnership with Êverie.”
“With the return of personal shopping, the health and safety of our consumers are always paramount. By delivering a single drop of liquid to the skin with the same resilience as traditional testers, this new technology eliminates unnecessary waste and offers a safe, non-contact alternative to testing, ”they added.
Coty’s hands-free fragrance testers will be tested in Asia later this year, after having been tested in Europe for the past few months.
Coty devices are just a small part of the rapidly growing number of technological innovations that will revolutionize the beauty shopping experience.