Cottonelle campaigns ShareASquare amid panic shopping for of bathroom paper

Cottonelle + United Way + Kimberly-Clark

Cottonelle announced a commitment from $ 1 Million / £ 835,465.00 million and one million rolls of Cottonelle to the Response from United Way Worldwide COVID-19 Community and recovery funds.

With the effects of coronavirus continuing to strain consumers around the world to find their key products, Cottonelle urges Americans to use #ShareASquare to reduce friends and neighbors' toilet paper needs. The #ShareASquare social media initiative aims to celebrate generous actions that are already taking place in local communities and encourage further actions.

“The United Way network is working tirelessly during this unprecedented time, responding to new challenges in every community every day as the COVID-19 pandemic spreads. We are grateful for the support from Cottonelle and Kimberly-Clark This enables us to continue to meet the growing needs of communities across the country, ”said Suzanne McCormick, United States President, United Way Worldwide. "Many thanks to all Cottonelle consumers, whose friendliness will set an example for others and whose generosity will help us help even more people in need."

Consumers who label instances of toilet paper sharing with the hashtag #ShareASquare will unlock an additional donation of $ 1 / £ 0.84 (up to $ 100,000 / £ 83,516.00) by June 1st. Cottonelle's donation to the United Way Worldwide COVID-19 Fund will help the most vulnerable to receive important financial and social support during this global crisis.

"We watched the toilet paper conversation in real time. As our teams work day and night to produce and ship products to retailers, we want to invite consumers to #ShareASquare to help others in need," he said Arist Mastorides , President of Kimberly-Clark North America Family Care. "Instead of stocking up, we should stock up on generosity. We believe that our consumers are not lacking in kindness, and we trust that they will help #ShareASquare and us on this mission."

This commitment represents the largest single donation in the history of the Cottonelle brand and is part of a larger commitment from Kimberly-Clark, a long-time supporter of United Way. Each of the company's US-based manufacturing facilities works with partners each year to collect donations and do community service that benefits the organization. In 2019, Kimberly-Clark and his employees donated more than $ 5.9 million / £ 4,927,444.00 to United Way programs across the country.