Coors Mild to deliver infinitely recyclable aluminium cups to stadium followers
Coors Light and Ball design lightweight aluminum cups so that consumers can enjoy more sustainable options when enjoying their favorite beverages
Alcohol brand, Coors Light and ball Group announced an agreement to bring the infinitely recyclable Ball Aluminum Cup to guests at the new Allegiant Stadium in Las Vegas.
Ball, a leading provider of state-of-the-art, sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to consumers' growing preference for more sustainable options when enjoying their favorite beverages.
Molson Coors (which makes the Allegiant Stadium's official local beer, Coors Light, as well as the official craft beer, Hop Valleyand official hard seltzer, Vizzy) is doing its part to support the stadium's sustainability goals as well as their own.
"We are proud to partner with Coors Light to bring an enhanced beverage experience and sustainable hospitality options to Allegiant Stadium fans right from the start with our groundbreaking and infinitely recyclable aluminum cup," said Daniel W. Fisher, Ball Chief Operating Officer, Global Beverage packaging.
"We introduced the aluminum cup to meet the growing demand for more sustainable packaging options, and we are pleased that our partnership with Coors Light gives fans visiting the Allegiant Stadium an opportunity to advance their efforts to reduce, reuse and recycle . "
“Coors Light has a long history of sustainable product innovation. In fact, many people don't know that we pioneered the first aluminum cans, which hit the market in 1959, ”said Adam Dettman, director of partnerships and licenses for Molson Coors North America.
"We're proud to continue that story by working with Ball to ultimately deliver an environmentally conscious experience and a built-in keepsake for fans to take home after a game or event at Allegiant Stadium."
At the start of activities at Allegiant Stadium, 100,000 of the 20-ounce aluminum cups will be available in the club seats for all events. Through this collaboration, the Allegiant Stadium joins a growing number of professional football stadiums offering the Ball Aluminum Cup on a large scale. Molson Coors encourages fans to drink responsibly.
Aluminum is infinitely recyclable and economically valuable. It is the most sustainable beverage packaging material. Like aluminum cans, aluminum cups can be easily recycled. In fact, 75 percent of the aluminum ever produced is still used today.
In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and offers an enhanced experience. It can also be customized with logos and graphics as it will be for the Allegiant Stadium.