ContentOvation goals to take ‘the suck’ out of B2B digital advertising and marketing
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2021-03-10
TAMPA, Fla., March 10, 2021 / PRNewswire-PRWeb / – ContentOvation, a B2B content marketing agency, officially launched its services today. The startup is based on the contrary principle that the audience is concerned with high-quality content longer than it takes to read 140 characters.
However, most content marketers generally subscribe to “attention economy” theories, frequently citing data like a LinkedIn report that found 4.6 billion pieces of content are created daily or a widely cited Microsoft study in which claims average human attention The wingspan has shrunk to eight seconds, one second shorter than that of a goldfish.
“I don’t know,” chuckles Jamie Green, Founder and President of ContentOvation. “I don’t even know how to measure a fish’s attention span. What I know for sure is that the B2B audience has a strong need for compelling and engaging content that informs and guides purchase decisions.”
Green has extensive experience building and engaging B2B audiences and has been the content architect behind sites like PropertyCasualty360.com, ThinkAdvisor.com, BenefitsPro.com, and several others.
“I’ve helped build the largest insurance, financial services and employee benefits locations,” Green continues. “I know from experience that there is a high demand in B2B sales channels for content that is believable, helpful and relevant.”
As a content marketing agency specializing in B2B, ContentOvation helps brands define themselves, communicate their unique brand identities, and gain trust from customers and sales partners to build loyal audiences while increasing their bottom line.
“Your customers will identify with your brand identity through your content, provided the content is relevant and engaging,” says Green. “And when you attract an audience with content that adequately reflects your brand identity and build trust with that audience, you are protecting yourself against an uncertain future and a business landscape that is always under your feet.”
You can find more information about ContentOvation at http://www.ContentOvation.com. To connect with Jamie Green Click LinkedIn to view Green’s profile.
ABOUT CONTENT: ContentOvation equips companies with exceptional content that is strategically used to attract and retain their target audience. We are a B2B content marketing agency founded by passionate, award-winning journalists who are experts in their niche industries. We use the possibilities of storytelling to help brands to retain their customers and sales partners, to win and win new customers and to stand out from the competition.
Media contact
Jamie Green, ContentOvation, +1 877-934-0861 extension: 3, [email protected]
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SOURCE ContentOvation
