Concora and BLD Advertising Announce Alliance to Improve Digital Advertising Ecosystem for Constructing Materials Producers

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Objective: To increase commercial sales through improved online user experience

ALPHARETTA, GA, UNITED STATES, July 20, 2021 / – Concora, the leading provider of web experience platforms for commercial construction product manufacturers; and BLD Marketing, a results-oriented, digital first full-service agency for strategic marketing that exclusively serves the building materials category in the USA and Canada, have entered into a strategic alliance to better serve the digital needs of their respective customers.

Concora was recognized by CIO Review as one of the “Most Promising Providers of Building Technology Solutions” in 2020 and develops and implements a web experience platform specially developed for building material manufacturers (BMMs), which architects, engineers and contractors buy a company’s specification and products . Concora’s commercial portal is integrated with BMM’s website so users can quickly find product information and make suggestions for their projects.

“Working with BLD Marketing is a natural addition to our Web Experience Platform and our BMM customers. We are aware that software alone sometimes does not help some BMMs to achieve their commercial goals. With BLD Marketing’s extensive expertise in digital Marketing services, the added value for our customers is tenfold, “said Kip Rapp, CEO of Concora.

“At BLD Marketing we call it the digital marketing ecosystem because a building materials company must create and maintain an integrated digital environment for their brand if they are to really grow their business,” added Dave Sladack, President of BLD Marketing. “In a digital marketing ecosystem, a customer’s primary asset serves as a hub and is maintained through earned, owned and paid media strategies to increase awareness and drive engagement. Concora’s customizable solution fits in well with our overall strategic approach to digital development, and we are pleased to present this new offering to our customers. “

Further information on Concora can be found at

You can find more information about BLD marketing at

About Concora
Concora supports building product manufacturers in specifying their building materials for use in commercial building projects. With Concora’s Digital Experience Platform (DxP), manufacturers can offer a simplified buyer’s journey that meets the stringent requirements of commercial architects, engineers and contractors (AEC) customers. Find out more about Concora at

About BLD Marketing:
BLD Marketing is a results-oriented, digitally oriented full-service company for strategic marketing that exclusively serves the category of commercial and residential building materials. We offer a portfolio of strategic marketing services and implementation capabilities to help our clients build, grow and optimize a healthy digital marketing ecosystem that leads to faster growth rates and higher profitability.

Chicken Rapp
+1 425-387-8316

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July 20, 2021, 4:11 PM GMT

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