Companies searched for scholar tasks on digital advertising
Dr. Aisling Keenan Gaylard and Louise Murray, both lecturers in the Department of Business and Management at AIT.
Sun 22.08.2021, 8 a.m.
Sun 22.08.2021, 5:35 pm
The Athlone Institute of Technology (AIT) invites national companies to collaborate with digital marketing students on a range of live digital marketing projects in the upcoming 2021/22 academic year. Supervised by experienced lecturers, students of the Bachelor of Business (Hons) in Digital Marketing and the Master of Science in Digital Marketing take on digital marketing projects for real companies.
The live digital marketing projects begin with the students designing a digital marketing strategy for their host company in the first semester before it is implemented in the second semester.
“This is a fantastic opportunity for companies to partner with our new technology university and fill their digital marketing resource gaps with our students’ expertise and knowledge of cutting-edge digital marketing methods,” said Louise Murray, Marketing Lecturer in the Faculty of Business and Hospitality at AIT.
“If you think your company could benefit from such a collaboration, please contact us. We are open to companies of all sizes, from one-man operations to SMEs to multinational companies in all industries. “
Now in its fourth year, AIT’s digital marketing initiative has proven extremely successful, attracting the interest of a wide variety of companies from a wide variety of industries.
Over the past few years, the students have worked with companies such as Henshaw Eyewear, DPD, Neueda Technology, Alexion and Rye River Brewery; The digital marketing strategies that emerged from these collaborations were tailor-made and completely individually tailored to the respective company and its needs.
According to Dr. Aisling Keenan Gaylard, lecturer in digital marketing at the Faculty of Economics and Hospitality at AIT, the collaboration is extremely beneficial for the students.
“Our digital marketing students gain hands-on industry experience working with SMEs in the region. They can develop their analytical, creative, critical and organizational skills by working for these companies. This industry-based project has helped and provided our alumni greatly give them a stepping stone for their future careers in digital marketing. ”Companies interested in participating in the program are invited to fill out an expression of interest form available at www.ait.ie/digitalprojects. For more information, please contact please email Louise Murray ([email protected]) and Dr. Aisling Keenan ([email protected]).
The Athlone Institute of Technology is a research-led third-level institute with an application-oriented, industry-oriented offering as well as first-class research and development
Skills and state-of-the-art equipment. As the winner of the Sunday Times Institute of the Year 2020 and 2018, AIT is Ireland’s top ranked technology institute and is well on its way to become the third technology university in the country to open on October 1, 2021. AIT heads Ireland’s official research ranking and was included in U-Multirank’s Top 25 Performing Universities in the World for Interdisciplinary Research in 2018 and 2019. Visit www.ait.ie to find out more.
Sun 22.08.2021, 8 a.m.
Sun 22.08.2021, 5:35 pm
