Blog

View (s):

Prof. Nilanthi de Silva, Vice Chancellor, University of Kelaniya (left) and Irvin Weerackody, Chairman, Phoenix Ogilvy Group (2nd right) exchange the letter of intent for the new Digital Marketing course

The University of Kelaniya recently signed a Memorandum of Understanding (MOU) with Ogilvy Digital, the country’s leading digital technology agency, to share their industry expertise and knowledge for the university’s specialized degree in Digital Marketing.

The Digital Marketing course is the first of its kind to be introduced by a state university.

With this letter of intent, Ogilvy Digital will work with the Department of Marketing Management of the university’s Faculty of Commerce and Management to provide in-depth digital education to students on this program, Ogilvy said in a media release.

The MoU for the new course was signed between Prof. Nilanthi de Silva, Vice Chancellor of the University of Kelaniya, and Irvin Weerackody, Chairman of the Phoenix Ogilvy Group.

Vice Chancellor Prof. Nilanthi de Silva emphasized the importance of this collaboration: “We cannot wait alone in the ivory towers of science. We need to reach the areas our graduates will work in and ensure they have the knowledge and skills to make a significant contribution and be productive in the sectors in which they operate. I admire the drive and enthusiasm in the Marketing Management department to make things better and I hope that this partnership will bear fruit in the future. “

Phoenix Ogily Chairman Irvin Weerackody said, “As a breakthrough digital technology company, this is the second time we have partnered with a learning venue to deliver digital education. Today digital technology is the driving force in our lives. A whole new world is emerging before our lives that will change the way we live and do things. The digital revolution is a quantum leap in technology. “

The dean of the University’s Faculty of Commerce and Management Studies, Dr. Narada Fernando, and the head of the Marketing Management Institute, Prof. Ravi Dissanayake, attended.

The MOU stipulates that Ogilvy will develop the curriculum for the degree together with the university and advise the content and assessment methods of the program and be a member of the accreditation committee of the Certified Professional Marketing Graduate Program (CPMG).

In addition, the company will offer guest lectures for the degree program, internship opportunities for students in the program, and conduct knowledge sharing with the university.

Hitad.lk brings you high quality used or brand new cars for sale that are budget friendly yet reliable! Now is the time to sell your old vehicle for something attractive that meets the demands of today’s modern automotive market. Now on Hitad.lk, browse our selection of affordable options before deciding what works best for you!