Coca-Cola and World Wildlife Fund celebrates 14 years of progress
The Coca-Cola Company and WWF help vulnerable communities build resilience to climate change and water scarcity
For more than a decade, The Coca-Cola company and World Wildlife Fund (WWF) have come together to ensure healthy, thriving freshwater pools around the world. This water stewardship work began in 11 freshwater pools and has expanded to programs in 50 countries.
The pioneering partnership, which has become a best practice for corporate and nonprofit collaborations, has spearheaded joint efforts with governments, local communities and other businesses to ensure these basins are protected well into the future.
The partnership work extends beyond water to improving environmental performance across the Coca-Cola supply chain, including reducing emissions and helping the company rethink the sourcing of agricultural ingredients and the recycling of plastic packaging. Together, the partners also help vulnerable communities build resilience to climate change and water scarcity.
In August 2021, Coca-Cola and the WWF extended their global partnership for three years. The work will encompass all nine Coca-Cola operating units and over 50 of the approximately 100 countries in which the WWF network operates. The partnership will also build joint action by catalyzing the investments of other stakeholders around the world with the aim of engaging over 200 organizations.
“Our partnership with WWF has made significant strides in addressing complex problems and challenges in our world, one of which is primarily water-centered in our communities. I have had the opportunity to travel to the river basins where we work and see the positive results of that trip for the local communities and our business, ”said Bea Perez, senior vice president and chief communications, sustainability and strategic partnerships officer, The Coca-Cola company.
“There is still more to be done. We believe that with additional partners, support and investment, real change can be achieved to drive lasting positive change for our planet. “
“WWF is working with the private sector to reduce footprints and to help address the issues of water scarcity, climate change and natural loss. The past 14 years of our work with The Coca-Cola Company have spanned 50 countries. We are proud of the results we have achieved, ”said Carter Roberts, President and CEO of the World Wildlife Fund.
“As the double crises of climate change and the loss of nature are greater than ever, we are increasing our ambitions in the next phase of our partnership – building resilient communities and ecosystems that can cope with the challenges ahead. There is no time to lose. “
The partnership will drive investments in nature that are successful today and resilient to climate change tomorrow, with the aim of generating conservation and business income in the future.
