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Citi Launches “True Title” Characteristic with Mastercard Throughout the US

Citi introduces the True Name feature with Mastercard in the US

"True Name" is part of Citi's ongoing commitment to help create a just and inclusive culture

Citi is proud to introduce the bank's latest move in its commitment to inclusivity: enabling transgender and non-binary people to use their chosen name on their credit cards by using the True Name feature with Mastercard launched in the United States

Previously only available to people who have undergone a legal name change, existing US Branded Card customers can now view their chosen name after requesting a new credit card online or calling customer service. In the coming weeks, customers can also be served when they call customer service and via online and mobile access points under the name they have chosen.

"At Citi, we are passionate about making our customers feel recognized, accepted and empowered to be their true selves," said Carla Hassan, Citi's chief marketing officer. "We are incredibly proud to be launching the True Name feature through our relationship with Mastercard as we firmly believe that our customers should be able to be called by the name that represents who they really are. "

"Since introducing the True Name feature, we've received incredible feedback from our partners and allies within the transgender and non-binary communities on how the ability has alleviated a major pain point in their lives," said Cheryl Guerin, EVP Marketing & Communications to the MasterCard. "By working with Citi and its significant network, we are excited to expand the reach and impact of the True Name initiative."

Citi is proud to launch this new offering as part of its ongoing commitment to a just and inclusive culture where we all recognize and respect how our identities affect our experiences.