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Houston, Texas, July 8, 2021 / PRNewswire / – Cart.com, the premier end-to-end provider of e-commerce software and services, today announced the acquisition of DuMont Project, a The angel-based, full-service omnichannel growth marketing consultancy trusted by Fortune 50 companies, major apparel, beauty and consumer electronics retailers, and some of the best-known global direct-to-consumer (DTC) brands.

This strategic move builds on Cart.com’s mission to deliver a completely proprietary and integrated suite of multichannel commerce solutions under a single roof and position it as the ideal choice for brands looking to accelerate ecommerce growth . Cart.com selected DuMont based on the consulting firm’s domain expertise, experience conducting digital marketing, and proven track record of driving customers to performance results.

DuMont has driven growth for over 100 customers, from digitally native brands like Casper, The Tile App, Hint Water and Zillow to omnichannel brands like Guess, Brooks Brothers, DryBar and Vineyard Vines. With proven expertise in digital performance advertising, DuMont has also spearheaded digital transformation efforts for CPG giants such as Johnson & Johnson, Nestle and Shiseido Company.

In the coming months, DuMont will integrate into the existing Cart.com organization while ensuring that its customers continue to receive the same high level of service that they expect. DuMont customers will also benefit from Cart.com’s powerful technology solutions across the ecommerce value chain, including fulfillment services, marketing automation tools, and a robust ecommerce platform with multi-store, out-of-the-box, subscription , Wholesale and B2B functions.

The combination of the two companies will support Cart.com’s vision of a one-stop solution for growing e-commerce brands under the Ecommerce 2.0 banner. Instead of outdated hub-and-spoke models that put founders under tremendous pressure to manage disjointed third-party services, such eCommerce 2.0 offerings will help brands grow and scale their independence with them.

“Cart.com and DuMont share the belief that integrating data, marketing skills and technology is critical to enabling brands to scale intelligently. We strive to address the most complex problems faced by high-growth businesses today with one fully integrated solution. across the entire e-commerce value chain, “said Omair Tariq, CEO and Co-Founder of Cart.com. “The DuMont experts have mastered the DTC e-commerce playbook and we are delighted to welcome this impressive group to our team.”

“I am extremely proud of the work and customer growth our team at DuMont Project has achieved over the past decade,” said Founder and President, Dawn Perdew. “We have seen firsthand the pain of e-commerce brands finding solutions that allow them to scale. We are excited to join the team at Cart.com to bring brands to brands with powerful technology and hands-on, experienced growth marketing Solution of scaling problems. ” and realize sustainable growth. “Perdew joins Cart.com’s C-Suite as Chief Customer Officer.

Via Cart.com

Cart.com is the first end-to-end eCommerce solutions provider to deliver a fully integrated and proprietary suite of software, expert services and infrastructure to enable the speed, sophistication and scalability required by growing brands become. Founded in September 2020 From experienced e-commerce experts, Cart.com has made it its business, as the leading e-commerce-as-a-service (ECaaS) provider in the field of e-commerce services, to regain responsibility for their e-commerce services. To transfer travel and their customer relationships. Cart.com offers a wealth of business solutions – including online store software, digital marketing and advertising services, fulfillment services, financial services and customer service functions – so brands of all sizes can partner with a single partner to leverage the same skills as some of the world’s largest Companies.

About the DuMont project

DuMont Project is a DTC growth marketing consultancy made up of a highly skilled and talented team of 50+ growth marketing experts who understand digital knowledge that is critical to customer decision making, allowing consumers to choose where to buy. Core services include: DTC / eCom staff; integrated media planning and management (including paid search, SEO, shopping comparison search engines, paid social networks, affiliate, performance partnerships and display); Website Conversion Optimization CRO; and data and analytics (including customer file, audience expansion, attribution, media mix modeling) are used holistically to achieve better results and accelerate growth.

For more information:
Cart.com
LinkedIn

SOURCE Cart.com

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