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Carlsberg Marston’s Brewing Firm to trial glass bottles

Carlsberg Marston's Brewing Company for testing glass bottles

Carlsberg Marstons Brewing Company tests glass bottles with up to 90% less carbon pollution

The partnership with the glass bottle supplier, Encirc, allowed Carlsberg Marston ‘s Brewing Company is taking another step towards the Carlsberg Group’s ZERO carbon footprint goal with a trial that demonstrates the possibility of reducing the carbon footprint of glass bottles by up to 90%.

The trial with the glass bottle supplier Encirc uses 100% biofuel and increases the recycling content of the bottles to 100% while maintaining the quality.

For the Carlsberg Danish Pilsner brand, known as possibly the best beer in the world, 1 million beer bottles were made.

Glass bottles account for around 10% of total beer-in-hand emissions (the entire value chain) of CMBC. This study has significant potential to support the brewer’s goal of reducing emissions along its value chain as part of the Carlsberg Group’s Together Towards ZERO program. The carbon footprint of each bottle is reduced by up to 90%, with the potential to convert the bottle from the packaging type with the highest carbon footprint to the lowest.

This is the latest in a series of innovations aimed at reducing the carbon footprint of packaging in CMBC. When Carlsberg Danish Pilsner was relaunched in the UK in 2019, the bottles were redesigned to be 10 grams lighter than the ones they replaced. In the first year alone, over 130 tons of glass were saved.

Mark Comline, Senior Category Director Group Packaging Materials, Carlsberg Group, comments, “We are delighted that this pioneering effort has successfully proven and manufactured extremely low carbon Carlsberg glass beer bottles. Everywhere in Carlsberg we are inspired to work together towards a carbon-free future. Attempts like this in partnership with Encirc are a huge step in making this a reality. “

As part of the Glass Futures industry initiative, the study of the Department for Economic Affairs, Energy and Industrial Strategy (BEIS) energy innovation program will feed into UK government policy.

Adrian Curry, CEO of Encirc, commented, “This is a really meaningful opportunity for glass. We set the world standard with this study, and now the glass industry must work towards making what we have proven possible. We now know that glass can be the most sustainable of all types of packaging and everyone must work together to make it happen. “

The Carlsberg Group was also awarded a place on the prestigious CDP A list for its efforts against climate change and for its work in working with suppliers to combat climate change by the Leader Board for Supplier Loyalty 2020.