Budweiser appoints Rowan Chidgey as new Advertising Director
Budweiser Brewing Group UK & Ireland, Part of AB InBevannounced today that Rowan Chidgey has been appointed as the new Marketing Director. Rowan will oversee the strategic and creative direction of Budweiser Brewing Group's brands in the UK and Ireland, including Stella Artois. Budweiser. corona and Beck's; Newcomers to the UK, Bud light and Michelob ULTRA; as well as local favorites Boddingtons and bass,
Rowan has been with AB InBev for five years, most recently as Head of Budweiser Brand for Europe. During her time at the company, Rowan has managed multiple brands, brand launches, breakthrough innovations and key sponsorship deals – all of which have contributed to growth.
In the new role, Rowan will take on a marketing role for all brands, including sponsorship, product launches, brand-led campaigns and activations. Rowan will oversee a 23-person marketing team.
Rowan Chidgey commented on her new role as follows: “I am very happy to be working on all of the popular brands of the Budweiser Brewing Group. We have big ambitions for next year, including Bud Light & # 39; s sponsorship of the English men's team at Euro 2020, a tournament that affects sustainable brewing and is committed to creating a nation of smart drinkers by expanding our alcohol-free portfolio and expand low-alcohol drinks. I am particularly looking forward to leading and developing a dynamic and growing team that is at the forefront of the beverage industry. "
Paula Lindenberg, President of Budweiser Brewing Group UK, and I said: “Rowan has been a great asset to the Budweiser brand in Europe, has launched in multiple markets and has had fantastic results from brands in the UK and Ireland. "
The role had previously been filled by Tatiana Stadukhina, who was recently named Michelob ULTRA's Global Vice President after successfully launching in the UK last year.
The Budweiser Brewing Group UK & I employs more than 1,100 people in their London office and three breweries in Magor, South Wales. Samlesbury, Lancashire and Enfield, North London.