Biti’s Hunter launches Canvas Of Pleasure to characteristic Vietnam’s initiatives
Vietnamese sneaker brand Biti’s Hunter has made itself a canvas to showcase the nation’s proud initiatives in the face of COVID-19
Bitis hunter, a sneaker brand that stands for human progressiveness, has decided to put these # ProudlyMadeInVietnam stories in the spotlight. The company launched Canvas Of Pride, a special collection that was really made by Vietnamese and celebrates proud Vietnamese initiatives.
By deconstructing the product into pieces of canvas and sharing the frames online, the company equipped and encouraged every Vietnamese artist, creative community, and person to create and sell their designs, inspired by # ProudlyMadeInVietnam stories created by Biti & # 39 ; s Hunter were produced, and 10% of that revenue was used to support the fight against coronavirus.
Under the threat of the pandemic, Vietnam is not only one of the few places where the spread of the virus is well controlled, but also the country of proud initiatives as humanity faces one of the most difficult times of our generation. Vietnamese entertainers created a hand wash dance that was recognized by UNICEF;;
Vietnamese bread makers invented dragon fruit bread and shared the recipe with good will to save farmers who had difficulty exporting their crops. Vietnam as a nation opened the arm to welcome home and protect Vietnamese overseas. For example, Made-in-Vietnam campaigns that wonderfully embody Vietnamese optimism, creativity and compassion. Amidst the plethora of bad news, threats, and tensions that surfaced every day, these stories sparked hope, faith, and above all pride.
The disruptive idea immediately attracted national attention and achieved unprecedented engagement. Not only have the artists contributed their unique, beautifully designed designs, the country's most influential artists, Huong Giang and VietMax, have joined forces to spread the message, but many leading local brands have decided to join forces. Brands in different industries like Canifa, Boo, Grimm DC, Verus, Faslink, Minh Long, Thien Long, VinID, Admicro, and Shopee have adapted the submitted works of art to their products and achieved 10% sales for the front.
With 20,000 pre-orders in less than a week, many more brands joining the movement, and an overwhelming response from Vietnamese youth, Biti & # 39; s Hunter has really sparked a unified nation movement. Canvas Of Pride itself became an initiative from Vietnam that spread positive mood across the country and celebrated and inspired the next proud examples of unity, creativity, optimism, resilience and beyond.