Azur Associates M&A and Enterprise Consultancy Development Continues, Including Monetary Skilled Tracy Baron Garcia

Azur Associates M&A and Business Consultancy Growth Continues, Adding Financial Professional Tracy Baron Garcia


NAPA, California, July 7, 2021 – – Pat DeLong, founder of Napa Valley-based fine beverage consultancy Azur Associates, announced the addition of Tracy Baron Garcia to the team as Vice President, Finance & Strategy.

“Since we started our consulting two years ago, we have had enormous demand for our services. Azur’s broad advisory solution is unmatched in the fine beverage space, offering strategic advice, M&A, route-to-market planning, data insights and more, ”says DeLong. “With our desire to continuously improve our services and help more companies achieve their goals, it was time to bring another accomplished team member on board.”

Tracy has more than 20 years of financial experience and most recently worked at Ste. Michelle wineries. Before entering the wine industry, she worked as a consultant to very high net worth individuals and Fortune 500 clients at Northern Trust Corporation, a leading financial services company in Chicago. DeLong notes, “Tracy’s passion for helping clients, along with her obvious financial expertise, adds a lot to the group and our capabilities.”

In addition to founder Pat DeLong, there are now seven other members of Azur Associates, each with their own area of ​​operational experience at the highest level – Ed LeMay (route-to-market in wholesale), Dale Stratton (strategic data and insights), Lisa Goff (DTC and brand marketing) , Matt Parish (production), Dori Havner (financial planning), Danny Brager (consumer and category insights), and Tracy Baron Garcia (finance and strategy).

To learn more about the Azur Associates team and services, visit or send an email [email protected].

About Azur Associates

Azur Associates is the leading comprehensive fine beverage consultancy working with clients to meet their needs and realize their vision through financial and strategic planning, mergers and acquisitions, business intelligence, and route-to-market plans. With extensive operational experience behind its team of employees as well as its C-level consultants, Azur Associates offers its clients a broad base of practical advice and success.