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Asics strikes to Digital Actuality to launch Olympics shoe vary

Asics switches to Virtual Reality to launch the Olympics shoe series

The Asics Innovation Summit is switching to Virtual Reality to announce three new performance shoes

Asics, a sporting goods manufacturer, has announced three revolutionary new shoes that can be used to drive and protect athletes – the Metaracer Advanced long-distance racing shoe, the Metarise volleyball shoe and the ethereal Metasprint running shoe for elite sprinters. Like all innovations from Asics, they are designed to help athletes achieve top performance while protecting them.

At the moment, the uplifting power of exercise and sport is more important than ever. the World Health Organization says physical activity is an important way for people to deal with global movement restrictions and forced social distance.

The three new shoes are announced in the Sunrise Red color scheme, which symbolizes the hope, passion and dedication of the athletes and celebrates the city of Tokyo. "The three new shoes stick to the best Asics tradition: they help athletes perform better, but at the same time protect them," said Kenichi Harano, executive officer and senior general manager at the Asics Institute of Sport Science.

“Innovation has been at the core of Asics' DNA since 1949, when our founder Kihachiro Onitsuka decided that the power of sport could help change the lives of children in war-torn Japan. Kihachiro Onitsuka decided that the power of sport could help children overcome the challenges and hardships after World War II.

“Since then, Asics, whether it was an elite competition year or not, has continually innovated to equip athletes of all abilities with the equipment they need to achieve their best performance – but to do so safely. That is the real spirit of Asics. "

The company originally planned to present its new shoes at an Asics Innovation Summit in Tokyo and implemented its shoe innovation for Asics' first product preview in VR in virtual reality. Media, athletes and buyers all over the world can experience the three new shoes up close – in the virtual innovation laboratory at Asics Institute for Sports Science. The institute is home to Asics innovation in Kobe, Japan. Scientists, engineers and designers are constantly working to develop technologies that allow athletes to work safely and to the best of their ability.

"We believe that today more than ever, it is important to remember the positive effects of sport on individuals and society: sport elevates people so that they can achieve a healthy mind through a healthy body." And what better way to showcase Asics innovation than to bring people into a virtual innovation lab that brings our technology to life, ”said Yasuhito Hirota, Asics President and Chief Operating Officer.

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