Amazon continues to be “most precious world model”
As expected, Amazon maintained its position as the most valuable brand in the world and, according to a ranking by the consulting firm Kantar, increased its value by almost a third year-on-year to 415.9 billion US dollars.
The ranking combines rigorously analyzed market data from Bloomberg with comprehensive consumer information from over 3.8 million consumers around the world and covers more than 17,500 different brands in 51 markets.
How did you do that?
Amazon has shown innovation and agility throughout the pandemic. So they can continue to gain in value. P.Constant innovation by the brand and an ever-growing customer base only helped, with the star of the show, of course, being the pandemic.
For Amazon, the pandemic has only surpassed the mark. With more people working from home and ordering online, the retailer has won countless new customers. The world relies on this company, I haven’t met a person who doesn’t know about it. Do you have?
Who is still up?
Brands have found new and creative ways to connect with consumers and build trust. With a ranking that is usually dominated by tech companies, retail performed very well. Fastest (21%) growing in brand value, driven by the major ecommerce players.
Well-known names like Alibaba, JD, Walmart and Lululemon are all brands that can be found in the ranking.
Technology brands continued to dominate the top of the ranking, accounting for over a third (37%) of brand value in the top 100 and growing by 10% overall.
Apple maintained its position as the second most valuable global brand (+ 14%, $ 352.2 billion). Microsoft has regained number 3 (+ 30%, $ 326.5 billion), ahead of Google (+ 5%, $ 323.6 billion) at number 4.
Overall, the world’s top 100 brands grew in value to an impressive $ 3.4 trillion last year. Increased by 3% compared to the previous year. The global pandemic has certainly helped these companies in some ways. Many people work from home, stay indoors, and use these companies, brands, and companies more frequently.
Doreen Wang, Global Head of BrandZ at Kantar, comments: “Innovation has proven to be a key growth driver in this year’s Top 100 and is one way of preventing a decline. Creativity is also an important quality for the world’s most valuable brands. Companies like Amazon, Apple and Google – the technology giants that keep innovating – successfully combine both in order to continue to be relevant to consumers’ lives and to make it easier for them to choose a brand. “