Alfa Romeo launches its newest marketing campaign with Alexander Skarsgård
The campaign shows the design, performance and control that drivers behind the wheel of an Alfa Romeo have in their hands
Luxury car brand, Alfa Romeo launches a new campaign entitled "Control" for select broadcast and cable television networks, digital streaming and online video placements. The spot with a voice-over by actor Alexander Skarsgård, who appeared in the brand's “Type A” campaign earlier this year, illuminates both the 2020 Alfa Romeo Giulia Quadrifoglio and the 2020 Stelvio Quadrifoglio.
"For Alfa Romeo, the focus is always on the driver," said Tim Kuniskis, Alfa Romeo Global Head and Head of Passenger Cars. Dodge, SRT, Chrysler and FIAT, FCA – North America.
"This driver-centric focus highlighted by the new campaign is complemented by Alfa Romeo's updated cockpits, premium appointments, a standard 8.8-inch touchscreen center center, state-of-the-art connectivity and available tier autonomous driving capabilities II provide our customers with more options, control and a more exciting driving experience. "
The video shows choreographed stunts with the Alfa Romeo Giulia and Stelvio capturing the vehicles with long exposure video that creates slight trail visuals and shows the design, performance and control that drivers behind the wheel of the luxury car brand have in their hands.
The music in the "Control" spot is from Emmit Fenn. The video was created in collaboration with GSD & M..
For the 2020 model year, both the Alfa Romeo Giulia and the Stilfserjoch received significant updates to the interior and technology, including improved driver touchpoints. At the AutoPacific 2020 Vehicle Satisfaction Awards, the owners recognized the improvements and raised the brand's core models to the best satisfaction ratings in their class for standard luxury cars (Giulia) and standard luxury crossover SUVs (Stilfserjoch).
The Giulia received top marks for its safety features, infotainment, pricing, comfort in the front seats and increased ADAS (Advanced Driver Assistance Systems) salary, while the Stelvio received high ratings for pricing, entry and exit of the driver's seat, and the size and design of the exterior . Both models achieved the best results in terms of handling and driving pleasure. This is a hallmark of the brand's exhilarating performance and dynamism.