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Artificial intelligence has been driving modern marketing for several years.

Before that, many people thought that AI for marketing was a gimmick. Since then, it has helped forward-thinking marketers to understand big data, engage customers in the form of chatbots, and achieve better customer focus and personalization.

This last part looks now Artificial design intelligence (ADI) hugging in web design.

Create a great website takes time, money and trial and error for beginners. ADI promises to change this.

In 2016, Jerry Yang, a former investor in the groundbreaking AI web design startup Grid, summed up what AI web development and design should achieve. He said, "Cloud-based artificial intelligence will reinvent web design by eliminating the everyday, time-consuming parts of web development and building elegant websites in a fraction of the time at a fraction of the cost."

When the grate on his face failed, even after Fast Company did christened it the "website of the future"Many thought that was it.

But has AI web design failed?

In this article, we'll look at how AI is generally used when building websites. Before that, a quick look at how Wix ADI and Jimdo Dolphin work.

This is how creating AI websites works

Wix ADI and Jimdo Dolphin followed from Grid. However, these are just two of the few website builders who are trying to incorporate artificial intelligence into the website creation process.

How does it all come together?

At the heart of the AI ​​website creation process is the artificial intelligence algorithm. Groundbreaking information, I know 🙂

The algorithm uses a huge database of color schemes, website layouts that have proven to be convenient, navigation tips, fonts, images and templates to compile the structure and appearance of a website.

To ensure that users get the feeling or website personality they are looking for, the AI ​​website building platform raises several questions that you need to fill out in as much detail as possible.

Wix ADI:

Wix, the website builder service, launched Wix ADI in 2016. The company continues to offer a traditional editor-style website builder.

Creating an ADI site is easy. The questions that will be asked to you include your company name, its location and your details as well as the request to upload your logo.

Based on the answers you return, the algorithm analyzes its database, searches for more of your online information (e.g. your social media channels), compares its data with your answers, and creates a "draft" of a website, that you can check – all in a few minutes.

If you like what you see, you can just click Publish. However, if you don't, you can continue until you find a combination of website elements and color scheme that you love.

For example, Wix ADI analyzes your logo to create color schemes that can then be applied to the rest of the website.

You can still optimize the design or hire a professional web designer to strengthen his personality.

Jimdo Dolphin:

Jimdo Dolphin and Wix ADI work pretty much the same way. Both take advantage of the fact that web designers use Standard design pattern to create a job.

However, Jimdo Dolphin gives you the option to import Instagram photos for the AI ​​algorithm, for use, among other things, for improvements that were added in late 2018.

Like the Wix alternative, Jimdo Dolphin's AI algorithm relies on the answers to basic questions that you will be asked. Compare this with the extensive database of website elements and best practices for modern design before viewing a ready-to-publish website.

You can also make the desired changes here.

In 2020 and beyond, there will surely be more for creating AI-based websites.

If you are interested in how good these algorithms are in practice, we have done a lot of work over the past year Tests that covered 5 different AI website builders So you can check this resource for a more detailed comparison.

How AI will improve the website creation process in 2020

Here are some important things to expect in the future.

Create progressive web apps (PWA)

Mobile users want to take advantage of the ease of use of the native app when surfing the Internet.

Use of Progressive web apps means they don't need to install mobile apps that take up space while not using the app multiple times a day.

App owners can also benefit from the ease of use of native apps without the development, maintenance, and costs associated with delivering the best in-app experiences in mobile apps.

Google recognizes PWAs also, so they can be very good here to stay.

Create pre-made templates

Instead of taking the time-consuming process of building your website from scratch, AI can help you get the basics up and running so you can save more time on your brand's core tasks.

Web designers themselves can now use features that allow them to quickly insert content, upload resources and control permissions. With these templates, almost anyone can create a simple website without much programming experience.

Analysis and optimization for SEO

A superpower that uses AI is ML (machine learning) technology. This means that an AI-based website can record and analyze what is being checked over time for search engine optimization and can automatically integrate its “Lessons Learned” to improve the ranking of a website.

That means building websites with AI could soon give the website the upper hand when it comes to visibility, organic traffic, and conversions.

Activate tracking

AI's power also extends to learning website users' online behavior, tracking a customer journey across multiple touchpoints, and recording all data in one place to create hyper-relevant buyer personalities and assist them in lead evaluation .

Personalization in real time

Questioned 76% of website visitors said The most important factor for web development and design for them was the ability of a website to make it easier for them to find out what they were looking for.

AI-based web development can now integrate intelligent search engines on the website, which almost immediately deliver hyper-personalized recommendations based, for example, on a person's browser history.

Fast with Predictive Analysis Reinforcement learningBy being able to find patterns and organize uncategorized data, AI can help webmasters give their target audience what they want, when they want it.

Optimizing the user experience

Remember to use automated UX experiments and A / B tests. Also remember to set certain rules, e.g. For example, the goal of lowering bounce rates and AI to help analyze automated website analytics.

Then expect to find suggestions for improving the placement of your website content and SEO elements, as well as reconfiguring other areas that will prevent you from reaching your goals.

AI is already helping by suggesting fonts (readability), call-to-action text placement and intuitive website layout (dynamic modular component system) to improve the user experience across the website.

These recommendations bring us into a field of prescriptive analysis, which essentially means that AI not only helps you identify the causes of various problems, but also provides you with some workable solutions to any given problem. For example, in the near future, AI might realize that the primary responsibility for loading problems that your website has for your international audience lies in the limitation of your current hosting provider, which prompts you to consider new hosting solutions.

Conversion optimization

Similar to how artificial intelligence is used by marketers to learn more about buying, promoting, and ultimately converting customers, AI plays a major role in building websites to persuade browsers to commit to buying.

For example, Smart site owner now combine AI chatbots, interfaces and processing capabilities in natural language to enable a more conversational, customer-oriented exchange to build a relationship that makes a significant contribution to increasing sales.

Strengthen privacy

Take the Firefox 70 update.

At the end of October 2019, Mozilla offered website builders an insight into the future of online tracking.

Firefox 70 has empowered the web user with the tool To block crypto miner fingerprintas well as cross-site and social media trackers.

Intelligent tools such as Mozilla's extended data protection lead the web developer community to more transparent, GDPR-compliant website tracking. And this is a trend that should be observed when building AI websites in the future.

More security on a scale

Many small websites don't have many security concerns. Until they get a lot more traffic than before and their design and build can no longer keep up with the increasing security requirements across the entire website.

One of the biggest advantages of artificial intelligence for website creation is the ability to scale features with fluctuations in user requirements, keep track of what works and what could be improved before things go wrong.

Conclusion

With more people and brands looking for the latest website features, best user experience and instant feedback on design changes, Artificial Intelligence offers a powerful and fast way to meet all of these needs.

From assisting website owners with real-time personalization to using pre-built templates, AI will continue to play an increasingly important role in developing and designing websites in 2020 and beyond.