Afterpay faucets Airbnb government as first international CMO
additional payment, a financial technology company, has announced that it has selected Geoff Seeley to lead global marketing, including dealer, partner and consumer marketing, as the first Global Chief Marketing Officer. Previously, Geoff was global marketing director for AirbnbThe flagship of Homes.
"The Afterpay business has established itself as the leading provider of Buy Now Pay Later services worldwide," said Nick Molnar, Afterpay co-founder and US CEO. “It has never been better to leverage this success and combine our brand and marketing efforts under the leadership of a global leader to lead our business into the next phase of growth. We are very happy to welcome Geoff to the store. "
"Afterpay has already established itself as the way millennials pay for fashion, beauty and lifestyle items," said Geoff Seeley, Afterpay's new chief marketing officer. "It is an absolute honor and privilege to continue expanding this incredible brand that has so well understood changing consumer preferences and works with the best retailers around the world."
Geoff comes to Afterpay with more than 25 years of marketing experience. Most recently, Geoff led global marketing for Airbnb's home business, with responsibilities in the areas of regional brand marketing, product marketing, global media, brand partnerships, marketing analysis and research. Prior to Airbnb, Geoff led digital transformation at Pearson, the world's largest education company. Prior to Pearson, Geoff held marketing roles at Unilever, Ogilvy and Dentsu Aegis. Geoff received his bachelor's degree from University College London.