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Advertising and marketing in a digital world

Marketing in a digital world

The idea of ​​getting customers to subscribe to your product or service has to be one of the most important factors a business considers when starting a business. Well worth the thought because your products and services are nothing unless you have people ready to buy them from you.

As the world population increases (7.8 billion as of March 2020), the difficulties in using traditional marketing methods continue to increase. The need has arisen to introduce a new method of marketing which, amid these difficulties, will be far-reaching and effective.

Digital marketing is an incredibly ingenious concept in these modern times. Products and services are marketed over the Internet in order to reach end-users and potential consumers in a productive manner, which also creates an interaction between consumer and manufacturer. Digital marketing uses social media platforms, the World Wide Web, blogging, video streaming, SMS and online advertising.

According to statista.com, a whopping $ 302 billion will be spent on advertising in 2023, and around 66 percent of that money – that’s $ 201 billion – will be spent on digital marketing, while the rest will be spent on conventional marketing. It doesn’t take a fortune teller to point out that digital marketing has a lot to offer in terms of ROI, which is why it takes up the greater part of the marketing investment.

Conventional marketing or traditional marketing also strives for the same goal as digital marketing, which uses TV, radio, mail, door-to-door advertising, newspapers and magazines to market products and services. The stark difference between the two is that digital marketing is a more viable option in terms of cost margin, consumer engagement with the product, and effective conversion. Conventional marketing is usually based on newspapers, magazines and other forms that are no longer attractive to the fast-paced world we currently live in.

Another reason the conventional marketing market size is shrinking compared to the rapidly growing digital market is the inability to monitor analytics and insightful information about a company’s marketing campaign. Imagine having to spend a lot of money on an ad and you don’t know how the ad works, whether people like it or not, or whether it gets to your customers. This is the case with traditional advertising; It is estimated that the number of Millennials and Gen-Xers watching traditional television has fallen by over 40 percent. The average American now spends about 25 hours a week online.

Given these overwhelming facts, the question arises as to how a service provider or producer can take advantage of digital advertising. The first thing you need to do is become familiar with the tools that need to be learned in order to implement digital marketing to optimize your sales funnel. The main goal of these tools is to ensure that marketers can post their ads and monitor the performance of their campaigns.

Social media analytics tools are tools that you can use to measure the engagement of an ad on a social media platform or website. Google Analytics is a typical example of one of these tools used to monitor the statistics of traffic on websites. Another reason is Twitter analytics and Facebook insights, which serve a similar role in monitoring engagements. The stored data on users are useful for advertisers.

Social media is the most interesting digital marketing tool. This is due to the interactive features of most social media platforms that allow direct communication. Facebook, Instagram, WhatsApp are some examples. With the ad management function of these apps, you can place ads and monitor their developments.

The process of digital marketing is not limited to just serving ads. There are other factors to consider when creating ads, such as: B. the aesthetic part. One of them is the design tools. Examples are Spark Post, Canva, Adobe Illustrator, and Picsart. These easy-to-use tools allow you to create unique images for ads.

The creation of content is suitable for a content-based market display. Tools like Buzzsumo help business owners keep track of the trending content to be written on. You can also keep track of how others in your niche are using this website. Evernote is another tool in this category that you can use to take notes, organize ideas, and brainstorm content. It also helps your team access your ideas and work with you.

Email marketing is the tool with the highest ROI because the content is augmented by the possibility of interaction between the business and the potential consumer. To get the most out of email marketing, there are some tools that improve email marketing that you should consider. One of them is MailChimp, which is considered the email marketing company with the biggest customers in the world. Quite a few business-to-business (B2B) and business-to-consumers (B2C) companies use it. Other email marketing tools are Sendinblue, Optinmornster which is also a good lead generator for businesses.

The technical details of digital marketing, as well as the cost of supporting a specialized professional, are a problem for many startups. The alternative is to employ freelancers to assist with the technical details at a relatively affordable price. When you hire a freelancer, you have time to improve other aspects of your business without having to worry about the technical aspects of digital marketing. The solid nature of independent contractors makes it difficult for startups that need immediate digital marketer service to be easily booked. Freelancers can offer an easy way out in this situation.

Digital marketing has certainly stayed, and businesses around the world are benefiting from it. Pakistan is also striving to become the world leader in digital marketing. Internet penetration in Pakistan seems promising and more and more users are taking advantage of digital Internet technology.

Digital marketing technology is definitely the future. The right question then is: Will acceptance of this new trend have a positive effect on the economy?

What drives the economy is primarily the theory of supply and demand; There has to be an interaction between consumers and producers. This simply means that with a good relationship between the two parties, demand will increase. The interactive functions of digital marketing promote sales in contrast to conventional marketing, which does not leave room for high-quality interaction between service providers and customers.

The ability to reach customers from all over the world is another economic boom. So far, the possibility of winning customers in all regions of the world without a lot of financial commitment has been extremely impossible. Internet marketing also creates a healthy rivalry between competing manufacturers, resulting in many benefits such as affordable products and quick response.

In conclusion, one step in the right direction will be to improve your digital marketing skills as it has a future in today’s global economy.

The author is the director of the Center for Information and Communication Technology at the IBA.

E-mail: [email protected] Twitter: @imranbatada