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Five agency veterinarians have formed the new consultancy Now Next Why to advise agencies and others on growth, including strategic positioning, commercial modeling, and internal culture. And probably deals.

The five are Stephen Knight, former Senior Vice President of The Walt Disney Company, former Way To Blue CEO Adam Rubins, Paul Woolley, former COO of Omnicom, CCO Board of the Hotel Industry and Owen Catto, former ECD of Twelve Agency.

Rubins, who was CEO of Way to Blue when it was acquired by Miroma Group in 2018, says, “It can be a lonely and mentally challenging place when you scale a company and as the founder who ran, sold or acquired all companies who we know too well how tough that can be, both privately and professionally.

“Based on our experience, Now Next Why offers the much-needed structure and support so that the process of building, scaling and ending becomes more conscious and healthy.”

Former Disney executive Knight says, “Brands need independent agencies now more than ever. Their leaner, more agile setups have provided the flexibility needed throughout the pandemic and will no doubt need it in the future. However, for the work to thrive, the agency needs to be able to support the growth of the brand and everyone else they have on board while maintaining a positive internal culture. “

Now Next Why’s clients already include Cirkle PR, The Barton Partnership, Brazil St and Integrity Events.