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Adtech consultancy Blended Digital appoints its first common supervisor

Adtech consultancy Blended Digital appoints its first general manager

Terry Mefsut has been appointed to the newly created position of General Manager at adtech consultancy Blended Digital.

Mefsut comes from Cheetah Digital, where he was most recently Director Strategic Alliances Asia Pacific.

Terry Mefsut

Mefsut has been with Cheetah Digital since April 2015 and has received multiple promotions within the company. He also held positions at Experian Asia Pacific.

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Commenting on the appointment, Adam Crow, CEO of Blended Digital, “Terry has highly regarded local and international experience in Australia, New Zealand and APAC and has a proven track record in driving commercial growth and technological transformation.”

“Terry will now use his tremendous experience to drive the success of blended digital and ensure we continue to deliver market-leading business results to our customers.”

Mefsut commented, “The unmatched talent and unique approach of Blended really sets them apart. I look forward to implementing growth structures, maintaining the brand’s success and directly contributing to the further expansion of this impressive business. “

The appointment follows a number of client wins for Blended, including Zip Co, CARE Australia, Harrolds and SurfStitch.