Adidas offers again to frontliners with newest #HomeTeamHero problem
Adidas offers a way to give something back and thank all of the heroes who never stopped moving for us
For weeks, countless front workers appeared, took command, and made a difference. Well, through the #HomeTeamHero Challenge, Adidas, a winner of the World Branding Awards, offers a way to give back and thank all those heroes who have never stopped moving for us.
The #HomeTeamHeroChallenge is a virtual sporting event and an open invitation to teammates from brands around the world to gather and dedicate their training forever. From May 29 to June 7, Adidas will donate $ 1 / £ 0.84 to the COVID-19 Solidarity Response Fund for each hour of activity tracked World Health Organization (WHO)with the goal of reaching a million hours.
The challenge is to bring the global Adidas community of athletes together to participate. This is made possible through the collaboration of several activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and the brand's own suite of performance platforms – Adidas running and Adidas training – Here you will also find an expanded selection of guided workouts, which are performed by top athletes such as FC Bayern David Alaba, Ultrarunner Sabrina Stanley and Wales & # 39; rugby star George North.
The result of this joint effort is the creation of a global digital sporting event where everyone is invited to participate to achieve the million hour goal. Every minute is important, regardless of sport, discipline, performance level or current curfew.
“Regardless of the circumstances, we are all bound together by our efforts to do good, to feel connected as a team and, above all, to thank the important employees who were there for us in a time of need. This is our chance to be there for those who have kept us moving, ”said Scott Zalaznik, Senior Vice President of Digital at Adidas.
This challenge is part of the brand's ongoing effort to ensure that aid is distributed where it is most needed because it has been created in collaboration with hundreds of thousands of face shields for US healthcare workers carbona direct donation of EUR 3m / GBP 2.6m and a further donation of EUR 2 / EUR 1.79 for each item over EUR 20 / GBP 17.92 sent online to COVID-19 The World Health Organization's Solidarity Response Fund was purchased, as well as the ongoing delivery of masks to medical communities in South Korea, Europe, and the United States.
