Ab InBev launches Eclipse to advance local weather motion
From InBev, Eclipse starts to advance climate protection measures, circular packaging, water management and intelligent agriculture – in pace and scope
FROM InBev is committed to building a company for eternity, but knows that this can only be done with a healthy natural environment and thriving communities. As the world's leading brewer, AB InBev remains committed to creating a better world that is in line with the United Nations' sustainable development goals.
With its sustainability goals for 2025, this is AB InBev's most ambitious public engagement to date. The goal is to achieve measurable positive impacts, drive growth and improve livelihoods along the entire value chain – from the company's producers and retailers to its consumers and their communities.
Since 2017, Ab InBev has improved its water efficiency by almost 10% and energy efficiency by 6%. The company also sourced 60% of its global electricity volume from renewable sources. Reusable packaging accounts for more than 40% of the company's volume and is committed to improving the recycling content of Ab InBev primary packaging.
The company has also reduced its greenhouse gas emissions by more than 13% in its operations. And works with tens of thousands of farmers around the world to ensure they are skilled, connected, and financially strong.
As Ab InBev seeks to transition to a low-carbon economy, improve water catchment health and biodiversity, and create fairer supply chains, the company has a real opportunity to work with its suppliers to develop resilience and invest together in innovation.
That is why AB started InBev darkness, the new platform for the cooperation of suppliers of the company, with which climate protection measures, circular packaging, water management and intelligent agriculture are to be promoted – in pace and scope.
Eclipse brings together the company's large network of suppliers and partners to work together and make progress in achieving its shared sustainability goals. The platform is unique in the beverage industry and offers webinars and workshops with industry experts as well as the opportunity to exchange best practices. Recent collaborations with suppliers have led to the introduction of vans with alternative fuels and environmentally friendly coolers in every zone where AB InBev operates worldwide.
Earlier this year, Bud Light – the official beer of the NFL – presented soccer fans to support Anheuser-Busch's strategy for a better world the first aluminum cup at the Super Bowl LIV. Cooperation with the container manufacturer ball ConcernAs of InBev, 50,000 developed infinitely recyclable aluminum cups to reduce disposable plastic and waste during this year's big game.
Other suppliers who have already joined Eclipse are Ardagh, OI, Rio Tinto, International Paper, Iberdrola, ValFilm, BYD, Nikola, San Carlos, CanPack, Novozymes, ADM and others.