A Chat with Alia Eshaq, Founder and CEO at Sustainability Consultancy: Mashora Group

Mashora Group (@GroupMashora) |  Twitter

Mashora is Arabic and means “real advice”, that’s what we stand for.

We place top sustainability experts on request. We are a marketplace for consultants in areas such as environmental sustainability, corporate strategy, engineering, market research. etc. We believe that the proper integration of sustainability affects all functions within a company and therefore it is important to have access to a wide network of experts who support a company in everything from the supply chain to corporate strategy to the more technical Areas such as carbon footprint assessment.

One of our core beliefs as a company is that sustainability and profitability go hand in hand, and we have the expertise companies need to create opportunities in the marketplace without compromising social, environmental or business prosperity.

How did you come up with the idea for the company?

I grew up in Yemen and have seen first hand the consequences of conflict and poverty in my country. After leaving Yemen, I worked as a peacemaker in Germany and continued to focus on Yemen. I have a passion for making social impact and that’s where the idea for Mashora came from. After years of working with governments and international organizations, I came to realize that the private sector is the best engine for effective change. Some of the best inventions and solutions to our modern challenges have been driven by companies.

I am determined to have an impact on the corporate sector. We want to show companies how they can achieve positive social effects and generate profits at the same time.
I moved to the UK in 2018 to start Mashora. I believe that my understanding of economic development and country-specific sustainability challenges enables me to build bridges between companies and the experts they need.

How has the company performed during the pandemic?

The pandemic has accelerated the need for companies to embed sustainability in the culture of their daily operations. We have created new ways for more companies to access our experts, including a membership system. We are a hotline for sustainability-related inquiries and inquiries and help companies to find the experts they need.

Last year we hired more experts to work with us as part of the Mashora Group and deepened our knowledge.

What can we hope for from the Mashora Group in the future?

Sustainability is the future of business, so we believe we are providing an important service to companies worldwide. Our vision is to further expand our presence and expand the team of experts so that we have in-depth knowledge of sustainability, culture and economy in every country around the world.