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919 Advertising Acquires Groundbreaking Digital Advertising Agency

919 Marketing Acquires Groundbreaking Digital Marketing Firm

To become the content and web marketing powerhouse of franchising

RALEIGH, NC / ACCESSWIRE / December 15, 2021 / 919 Marketing, one of the fastest growing content marketing agencies in the country, announces the acquisition of NetSearch Digital Marketing, a pioneering internet marketing company specializing in SEO, PPC and web design services for local and national clients specializes. With the acquisition, 919 Marketing expands its range of in-house capabilities to offer local marketing services for national franchise and multi-location brands.

This is the latest move in 919 Marketing to become a one-stop marketing shop for franchisors and nonprofits. In October 2021, 919 Marketing, based outside of Raleigh, North Carolina, acquired Ceralytics, based in Tampa, an information platform that uses predictive analytics and natural language processing to engage audiences to engage and convert. Ceralytics is the backbone of 919 Marketing’s proprietary 919 Insights platform, the data analytics tool that reveals the customer data customers need to make smarter marketing decisions.

With the addition of NetSearch, based in Richmond, Virginia, 919 Marketing offers a broader solution to increase the success of local consumer marketing while deepening its digital and web development talents. With these two acquisitions, 919 Marketing is now the leading company for technology-enabled content and digital marketing in franchising, which uses analytics to support local and national companies in increasing brand awareness, generating leads and increasing consumer engagement and conversion .

Talent and teamwork

The local digital marketing technologies and the track record of NetSearch combined with the content marketing, PR skills and data analysis of 919 Marketing provide an unbeatable full service solution for multi-location and franchise brands.

“We are excited and fortunate to be able to work with the talented and forward-thinking team at NetSearch and welcome them to our 919 Family,” said David Chapman, CEO and Founder of 919 Marketing. “This acquisition is a further step in our bold mission to be a dominant player in the national franchise and cause marketing sector by offering novel marketing solutions that are validated and measured against actual online user behavior.

“NetSearch’s robust local marketing platform and roster, along with the data analytics and content capabilities of 919, become even more powerful,” said Mike Meyer, Founder and CEO of NetSearch. “With the combination of the strength and resources of our companies, we now have all the tools to dominate both national and local franchise marketing as brands move from soft marketing goals and vanity metrics to smart decisions that based on the actual online behavior of customers. “

Future forward

This latest acquisition is part of 919 Marketing’s plan to add additional digital and technology-based partners to fully expand its marketing services offering. The company is enjoying an impressive growth rate of more than 130 percent over three years despite the impact of COVID-19. The company was named the Best Franchise PR Firm on Forbes’ prestigious Opening List of America’s Best PR Agencies in 2021, is regularly featured on Entrepreneur magazine’s list of Top Franchise PR Firms, and is ranked as the highest ranked and ranked fastest growing franchise public relations firm recognized on the coveted Inc. 5000 list.

NetSearch has an excellent reputation with a number of franchise brands, as evidenced by a retention rate of 98 percent and triple-digit growth over the past three years. The company has been named seven times on the Inc. 5000 list of Fastest Growing Companies.

Synergy success

With this latest addition, 919 Marketing will have offices in all three US time zones and will continue to be headquartered in the North Carolina’s Raleigh-Durham area, led by 919 Marketing Founder and CEO David Chapman. Mike Meyer, Founder and CEO of NetSearch, will join the boards of the combined companies.

The three companies will remain at their respective headquarters – 919 Marketing, based outside of Raleigh, North Carolina, NetSearch, based in Richmond, Virginia, with offices in Austin, Texas, and Ceralytics, based in Tampa, Florida. The companies will have all of their employees work in the states of the country including New York, Massachusetts, California, Virginia, Florida, Colorado, Michigan, Nebraska, Texas, Tennessee, and Ohio.

Together, the companies will continue to launch data-driven, award-winning marketing campaigns for an impressive list of nonprofit and emerging and mature franchise brands, including BELFOR Franchise Group, American Family Care, Scooters, and Wild Birds Unlimited, along with blue-chip companies including Stanley Black & Decker, Ally Bank, and Tide Cleaners from Procter & Gamble. 919 Marketing’s range of services now includes public relations, digital marketing including search engine optimization, PPC advertising, directory building as well as display and remarketing, web design, development and maintenance, local multi-location marketing, proprietary data analysis, comprehensive creative services, franchise development and Consumer marketing.

About 919 Marketing – Founded in 1996, 919 is headquartered near North Carolina’s Research Triangle Park and the capital, Raleigh. 919 is a national content marketing company with a proven track record of helping businesses increase sales, create a competitive advantage, and improve marketing results. We offer powerful strategic planning, public relations, social media, digital marketing, video and ad production, business development assistance, and extensive creative skills – each with proven processes refined in hundreds of client assignments.

Our award-winning employees made up of marketing strategists, TV and print reporters and pioneers for social media are experienced experts and offer content marketing firepower to inspire, motivate and retain your customers and prospects. For more information, please visit us at www.919marketing.com.

About NetSearch

NetSearch Digital Marketing is a full service digital marketing agency focused on lead generation for the franchise industry. Founded in 2006 with a handful of specialists, NetSearch Digital Marketing has grown to nearly 50 full-time employees in Richmond VA and Austin TX. From the start, the company’s mission has been to “Deliver Leads and Simplify Digital Marketing”. NetSearch’s primary services include search engine optimization, directory optimization, PPC management, web design, and customer reviews and reputation management. In 2016, NetSearch Digital became Google Premier Partner – an award only 3% of agencies working with Google receive.

About Ceralytics – Ceralytics is a groundbreaking content intelligence platform that uses predictive analytics and natural language processing to determine the topics that inspire audiences and drive them to take action. Founded in 2016 by Brandon Andersen and Tony Wilsman, Ceralytics has set itself the task of moving content marketing from guessing to knowledge. To do this, Ceralytics uses a data-driven approach to content that shows what topics are currently resonating with audiences and recommends which topics companies should write about in the future in order to meet actual business goals.

Media contact:

Sue Yannello
[email protected]
919.459.8162

SOURCE: 919 Marketing

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