9 instruments for a extra productive digital advertising technique in 2022 and past
Digital marketing is pretty overwhelming: there are too many tasks large and small to organize and perform. In many cases, many people (both internal and remote) are involved.
How can you make your digital marketing strategy more productive and actionable?
Here are the nine tools that make it possible for me!
1. Google Calendar
Google Calendar is high on my list because it works for pretty much anything, it’s collaboration, and it’s completely free. You can use it to set deadlines for each task, add people to collaborate, and keep everyone in the loop.
If you work alone, write down the steps on your calendar and assign a specific time period to each task.
For example, don’t just say, “I’ll get some emails on Tuesday.” Instead, say, “I’ll write the three invitation emails on Tuesday from 1:00 am to 2:30 pm.”
By putting everything on your calendar, you increase the likelihood that you will actually commit yourself to the tasks and get them done on time, and you will give yourself a clear idea of how long the whole process will take so that you can choose a start date and know that you have enough time to prepare things.
Allow a little more time if something takes longer than expected, or if there is a technical malfunction, delay or miscommunication.
There are some great calendar WordPress plugins that integrate Google Calendar functionality into your WordPress dashboard to make content and workflow management easier.
2. Text optimization
Every time I meet a blogger who can write every day or publish a new e-book once or twice a month, I feel overwhelmed by jealousy. When I started, I was lucky enough to be able to post twice a week and stay at the top of my quality game.
I’ve improved over the years, but I’m nowhere near the level of those prolific content producers who seem to have a novel’s content at all times. Unfortunately, if you are looking for help on how to become one of them, this post will not be of any help.
However, if you want to be more productive in writing and creating varied content, this is the tool.
Text Optimizer is a semantic research tool that makes content research and optimization easy and productive. Just enter your target keyword and let the tool suggest topics worth covering if you want your content to be relevant.
3. Data box
Databox is a business dashboard that can be used for anything, including content creation, influencer reach, and relationship building.
I use it to monitor multiple RSS feeds to keep in touch with the bloggers and influencers I have been in contact with before. Databox also connects to Gmail (which is very useful as I keep a separate Gmail account just for relationship building and contacting).
The free Databox package is very succinct: I never had to pay for the free plan.
Databox offers an insane amount of integrations. There are some great WordPress plugins that can be integrated with Databox.
When it comes to SEO, having all of your metrics under one roof is incredibly handy. You save time by not having to open multiple dashboards. And you have everything in view and don’t miss any data source.
This is where WebCEO comes in handy as it is possible to set it up based on the tasks you want to prioritize. Check out their routine SEO automation tool that allows you to manage multiple projects in one dashboard and scale specific tools to make the process more productive.
WebCEO is a great competitive research tool for any domain. It shows you the sentences it is ranking for as well as the progress: How the ranking has changed over time.
But I also use it for influencer research: you can quickly run the blogger’s domain through the tool and see which areas of influence this blogger is in. It’s a great way to create a more targeted pitch.
It also displays an incredible amount of data for free, so I prefer it over its competitors.
Namify is one of those tools my team uses to get pretty much anything started. It uses artificial intelligence to generate business names based on your focus topic and core keyword.
As a result, your new name is short, easy to brand, and makes perfect sense.
Namify also helps you choose a logo for your new project and define your overall visual identity.
This tool makes starting a new project a lot easier and really productive.
6. Jarvis AI
I was a little skeptical of AI-powered tools that claim to write content for you. However, this one was highly recommended, and I was pleasantly surprised at how well it worked!
Jarvis.ai is a content productivity tool powered by artificial intelligence. It helps with brainstorming and creation (using autocomplete). It’s surprisingly intelligent and always knows what to say.
There’s no way to automate the process of creating relevant content, of course, but this tool can make it easier and more productive.
Agorapulse is a great social media listening tool that allows your team to quickly respond to your clients’ private and public messages on social media. You can find all influencers on any topic using combined search terms and categories.
There’s not much to say about this as it is a very simple tool. But it’s really useful and easy to use, so give it a try.
One of the features that will help your team become more productive with digital marketing is the ability to assign each of the brand mentions to each employee or team. This supports cross-team collaboration, eliminates silos and keeps everyone in the loop.
Buzzsumo makes your team more productive on many levels:
- Find content ideas and evaluate how you can outperform your competitors
- Find popular niche search queries and questions
- Monitor industry trends
- Collect and curate customer reviews
I’ve been a huge believer in Buzzsumo from the start, and it still has no competition when it comes to the amount of features for the price. It’s an all-in-one business platform that works by giving you all the power over the tool.
You can use the tool for almost anything: sales, CRM, support, social media, marketing, analytics, and a dozen others. You are only limited by your imagination.
Buzzsumo is a super great platform that works by taking information on content from across the web and offering you to target your own content campaigns.
Research brand or competitor content, see how they perform, and find out how they fit together. Buzzsumo is one of the best discovery tools out there. They offer free searches and data, but their professional services are worth paying for if you really mean business. In all fairness, their agency package is probably the best deal, unless you’re a really small brand or a start-up just getting started in the industry.
Buzzsumo is also a great influencer marketing tool. It searches your past and present data to create marketing patterns that your most valuable influencers will find.
From there, instead of throwing your web too far, you can focus on these people. In influencer marketing, this is an incredibly important tactic that is too often ignored in order to reach as many big names as possible. Don’t fall into this trap.
Productivity is the key to efficiency and success. If you want your digital marketing to be successful, you need to streamline the process well and remove all organizational SEOs for your entire company to come up with ideas and participate in the promotion.
Productivity doesn’t have to ruin creativity if you choose the right tools, and the tools above are perfect for that: they keep everyone efficient while encouraging creative approach and collaboration.
Ann Smarty is the Brand and Community Manager at InternetMarketingNinjas.com and the founder of ViralContentBee.com.
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